COLLABORATIVE MARKETING PLAN DRAFT 2 GRADING RUBRIC
Participation in CMP Discussions
Draft 2 - Marketing Plan
Provides a table.
Includes industry t
Graco is an industry leader in well-produced baby products in the home and family segment of
Newell Rubbermaid. Functioning as a Strategic Business Unit of Newell Rubbermaid, Graco has
been able to successfully maintain brand-loyalty from ultimate consume
CMP Draft 2
Over 15 years in consumer
Manufactures own product
material through itself, Newell
Portfolio contains wide-range of
products for infants.
In terms of customer analysis, this section describes (1) the characteristics of customers expected
to by Graco Baby products and (2) quality and safety concerns of consumers today.
Durable juvenile products such
The top three competitors of Graco are Dorel Juvenile Group, Inc., Tomy International, Inc. and Evenflo
Company, Inc. For those that shop at local department stores Evenflo is one of the competitors that is
commonly known to those who are in the market fo
The baby car seat industry in one that should always be of great value to the consumer.
Consumers rely on established baby companies to provide a safe and easy to use car seat design
that will keep their children in place in the event of