Marketer has a key role in strategic planning
process: Many tools depend upon concepts of
market share, market definition, segmentation,
positioning, product life cycles and customer
relationship[ management (CRM).
Export market sel
The growing importance of international marketing
Increasing importance of international markets and exporting due
greater opportunities for enterprises of all sizes, including sole
proprietorships, to sell to other countries;
Market entry strategy consists of entry
mode and marketing plan.
The mode of entry is what is used to
penetrate a target country while the
marketing plan is used to penetrate a
Schematic model of the export marketing mix
Gerald Albaum and Edwin Duerr, International Marketing and Export Management, 7th Edition Gerald Albaum, Edwin Duerr and Jesper Strandskov
1. Technical competence in marketing.
Many developing countries do not have the capacity to follow
the negotiations and participate actively in the Uruguay Round;
The TRIPs agreement which limits developing countries from
utilizing some technology that originates from abroad in their
The Harmonized Commodity Description and
Coding System, popularly known as Harmonized
System or HS, is a multipurpose goods
nomenclature used as the basis for Customs
tariffs and for the compilation trade statistics
all over the world.
The HS was develop