RELATIONSHIP MARKETING AND CUSTOMER LOYALTY
The survival of a company is to maintain its sales pipeline in adequate quantities to enable it to
obtain sufficient funds to support themselves while sharing profits to its members. In Guatemala
CONCEPTS AND MARKETING TOOLS
Marketing: A social process through which individuals and groups obtain what they need and
want through creating, offering and free exchange of valuable products and services to others.
Peter Drucker, the purpose of marketing
Because the magazine is being launched, the public is not aware of it, and therefore it is
necessary to position the journal in the minds of consumers.
Apart from that, you should take steps to achieve initial grab a n
Electronic commerce has rapidly become a major economic and political in pursuing global
expansion of Internet remarkable importance. The intellectual property rights are critical to
maintaining a stable and favorable to the continued
Evolution of the marketing concept.
We leave the following definition of marketing: "set of activities that try to organize
communication and exchange between production and consumption."
Since man there have been numerous exchange relationships, from the
Marketing Management and Decision-Making Process
Marketing Managers must develop strategies that support the direction we want to give a
product or service with the goals of profitability and efficient allocation of resources. In this
process must careful
Once we have addressed the most important aspects of electronic commerce, its advantages
and disadvantages will try to make an analysis of products, markets, operating methods and
To do this start by trying to explain how a vir
Do you think this is an appropriate business for Pilar and Gonzalo Goyes enter it in Spain?
In my opinion, the business of shoes Spainsko lacks a future. The main advantage of these
shoes is that they are extremely comfortable, good
The Marketing as a philosophy and activity:
The exchange activity is a task carried by humans where it relates to others of their species.
These terms of trade, over time, have been increasing in number and have become increasingly
WHAT IS MARKETING?
1.1 Marketing as philosophy and activity.
The exchange activity is one of the first conducted humans. With the passage of time has
changed the way we do them.
Marketing is both a philosophy and technique:
Philosophy is a mental attitude
Doubts arose, subjects you are most interested and because
The world is in constant change and Marketing is no exception. Companies are taking up a new
approach to doing business, "the Internet". It's interesting how companies, eg Microsoft or