THE DEFINITION OF THE PROBLEM AND THE PROPOSED RESEARCH.
Careful market problem definition is extremely important, for determining the purpose of
research and, finally, the same design.
The nature of the marketing problems.
Recall that a marketing manager
It is an activity of the Strategic Marketing.
Customer market (demand system).
Are the people of a particular geographical area using the entity or could use.
It is a sistematizad process of collecting information nec
Electronic commerce and e-business
E - business
Is meant by e-business (e-biz) or e-business aspects assembly
related business management companies using Technology
Information (TI) over the Internet to improve the efficiency of their areas. While the
The Electronic Commerce Enterprise-Person (B2C)
Access to the end consumer through the network is one of the great prospects
retailing today. The first virtual stores as CD-Now and
Amazon.com came in 1994-95, when the chances of transaction
were still sev
IMPACT ON THE LABOR MARKET
The impact on employment behavior of a country due to the incorporation of
IT is an issue still under study. As often happens when economies face
processes of rapid change, is likely to be changes
important in the labor market,
THE MARKETING IN TODAY'S SOCIETY.
Today's society and relations of exchange values. An exchange of value is the process in which
a company offers something for someone and this in turn receives something from that person.
Types of exchange values:
Definition of strategic marketing
The strategic marketing analysis of the needs of individuals and organizations and market
When buying a product the consumer seeks solution to a problem or benefit can provide, not
There are two types of marketing that can be performed in a company: strategic marketing and
operational marketing (tactical)
Strategic: analyzes the needs of individuals and organizations. Another function performed is
monitoring market dev
INTRODUCTION TO MARKETING
"Marketing is a set of activities involving the organization of communication and exchange
between production and consumption" (Bueno Campos)
Match all information coming out of a business in an orderly manner to avoid confusing
INTERNET MARKETING STRATEGIES
By all know what the Internet is and what resources can offer to people who "surf" for him. But
how does it affect internet marketing? Is it true that it is raising a revolution? Perhaps the term
revolution is exaggerated, si
The introduction and popularization of information technology (IT) is producing
an unprecedented revolution that completely affects the way until
little economic transactions were made, the production of goods and
services and manage