Promotion and Advertising
1. Introduction to the Promotional Mix.
1.1. Marketing Mix. Promotion and Marketing Instrument.
Process of planning and executing the conception, pricing, promotion and distribution of ideas,
goods and services
Advertising effects in today's society
What is the effect of spam in today's society and what segment of the population has increased
Raise awareness of the influence of advertising and the effects
ADVERTISING RELATED ACTIVITY AND FIGURES
1. General Considerations About Advertising
Advertising is important if only for the money that moves around. In 2001 in the mainstream
media 11,542,000 euros were invested.
The present era is characterized by mass
Basic general knowledge.
A memory function is forgetfulness, especially forgetting what is unimportant. The challenge of
advertising is to make ads in memory.
The purpose is to sell, so good advertising is that which convinces the vie
Advertising is the term used to refer to any ad for the public and aims to promote the sale of
goods and services.
The advertising is directed at large groups and often resorted to when direct sales-from seller to
CONCLUSIONS CREATIVITY IN INTERNET
Internet advertising continues to evolve and parameters have not yet found a solid foundation.
Neither the rates nor the hearings, and the formats are somewhat established.
But what if it starts to take hold is confidenc
TYPES OF ADVERTISING
Advertising is classified as:
1. The target audience, whether consumers or businesses.
Retailers sell only to consumers, so they are the only organization that does not have to make
2. What is advertised (a product or an in
WHAT IS AN ADVERTISING AGENCY?
It is an independent professional service organization that plans and implements mass
communications and provides his talent for sales development, which integrates marketing
programs and public relations.
SUMMARY OF THE WORK OF INTERACTIVE ADVERTISING
The main internet advertising agencies are subdivisions of the main agencies of the country
such as Mccan, Bassat Ogilvy & mather, Tapsa, Tbwa Spain, Weather Bbdo, Vitruvius Leo
Burnet and many more.
Advertising and public relations.
Advertising on the use of some informational messages through media to influence people.
Rationale and objectives of advertising.
It is very important as it has become an almost necessary to make consumers aware of the