Riding the Plus Size Wave
CS 10-1 Explain the success of Lane Bryant in relation to self-concept, self-esteem, and selfconsciousness. How can they leverage what we know about consumer behavior in these areas in order
Case Study UNICEF wages Guerrilla warfare.
4-1 Do you think UNICEFs campaigns will be effective? Why or Why not?
The UNICEF campaign of selling waters with knowledge is in a sense cause marketing (Soloman).
Consumers will buy this becaus
Case study "Honda's Asimo"
Hondas Asimo is an expensive unique robot that a chosen few can afford. This robotic
technology has advanced over the years but still needs fine-tuning for common routines.
However, I dont believe this will be
Case Study: Is Beauty More Than Skin Deep
CS 7-1 Doves campaign assumes that advertising has the power to determine what we find
attractive or unattractive. Do you agree?
In the face of the increasing business competition, advertising remains an important
Case Study "Netflix"
1. Please summarize the case in your own prospective.
Blockbusters business plan went up in flames when they did not consider the power of
consumers decision making process. In addition their decline to purchase Netflix was
Case Study Avatars.
CS 6-1 How might classical conditioning operate for a consumer who visits a new tutoring Web site and is
greeted by the Web sites avatar who resembles Albert Einstein?
Classical conditioning is an evoked response from