Marketing to the Public, Cont.
Identify the four major models of tourism motivations.
Explain the importance of segmenting the tourism market.
Describe the major approaches that are used to segment
the tourism market.
Marriot is one of the largest hotel companies because they purchased Starwood.
There is a mix of business: 50% business travelers, and vacationers.
17th street is never going out of style. (Positioned strategically)
The breakfast is complimentary: hot an
Chapters 5 and 6 The Hotel Business/The Rooms Division of a Hotel
As we discussed in class, the hotel business is large, fascinating and offers a lot of
opportunities for career success.
The best place to seek information and get involved at the student l
Without the advent of jet air travel
(1950s/1960s), tourism & hospitality
would be nowhere near the industry
it is today
Fast, convenient, safe travel has
helped many destinations around the
world BECOME destinations
Air travel remains the sa
CHAPTER 17 SUMMARY BOOK NOTES
This chapter talks about the exciting cruise industry. If I were entering the industry
today as a new college graduate, the cruise industry is one of the industries I would find
quite intriguingsimply because of its continued
The Travel Agent
What is a Travel Agent
According to Wikipedia (of course, not
the best source)
A travel agency is a private retailer or
public service that provides tourism
related services to the public on behalf
of suppliers such as airlines,
CHAPTER 16 SUMMARY BOOK NOTES
Chapter 16 focuses on another section of meeting & events planning specifically what
happens in special events.
Previously, we called these types of people meeting planners. More recently, weve
diversified and realize that no
Summary Notes Chapter 8 The Free Standing Restaurant Business
This chapter focuses on free-standing restaurants and the restaurant business in
While food & beverage has many similarities across all the areas: restaurants, catering
What is Destination Marketing?
What is a Destination Marketing
Why do they exist?
Destination Marketing Organization (DMO)
Usually a not-for-profit type of organization
Funded by occupancy tax
1. After reading all the articles, the one that stood out the most was 10 Must-Dos before you
launch a meeting planning business. Some of the items on the list were ideas that I had not
thought about when one thinks about going to business ownership, rega
Summary Notes Chapter 10 Managed Services
Continuing with the theme of food & beverage, this is the last section this vast industry.
I want to start out by saying dont simply exclude food & beverage operations as a
career path! There are many paths that c
Please see important information below for taking online exams in Blackboard:
1) The exams feature all objective-style questions. These include multiple choice, multiple
answer, and/or true-false.
2) Questions will be presented ONE at a time and BACKTRACK
CHAPTER TWO SUMMARY NOTES
This is the only chapter in this book that really talks about the term tourism.
First, what is tourism compared to hospitality management? Youll often hear the
terms used interchangeably in conversation AND youll read about them
The only article that had me showed me some interest in the hospitality and
tourism field is the article titled Florida breaks another tourism record. Being a
native of Florida, the tourism industry is vital to my states economy and well-b
THE ELEMENTS OF OUR CORPORATE COMMUNICATION
Art, Culture & Creative economy
part # 3
Course: September 2015 > december 2015
Table of contents
Last weeks presentations (students left behind)
Key international actors of the art market (part II)
The artist as en entrepreneur
Art, Culture & Creative economy
part # 1
September 2015 > December 2015
Missions de conseil et formations
Consulting in cultural engineering
Curating and exhibition production
Communication projects involving companies and contem
Hospitality: TO PROVIDE CARE AND HOSPITALITY TO OTHERS
Create memories, services, guests>customers, WOW factor, passion and tolerance
How and Why people travel:
ANCIENT TIMES: TRADE
GREECE AND ROME: First few instances of taverns and places for gathering
TOURISM: Why people travel How people travel?
World's Largest Industry! WTO.
Long-Term Prospects: Tourism 2020 Vision
International and interdependency between travel, lodging, foodservice, and recreation.
(Dependent on another for business)
SO YOU WANT TO WORK IN HOTELS
Daniel Edward Craig says hotels are glamorous for guests, not employees - employees live shockingly
THE HOTEL BUSINESS:
Franchising: and management contracts are the two main forces in the development and op
Private retailer or public service that provides tourism related services to the public on behalf of
suppliers such as airlines, car rentals, cruise lines, railways, and package tours
12 reasons why being a travel agent should be your dream
GUIDELINES FOR WRITING YOUR ASSIGNMENT
INTRODUCTION "say what you are going to say"
Without an introduction it is sometimes very difficult for your audience to figure out
what you are trying to say. There needs to be a thread of an idea that they will fol
Exercice WORD : Mise en forme de texte, de paragraphe, de tableau.
NOM Prnom : MARGERIT Nina Ecole- Anne Groupe : ICD 1er anne Groupe B Date du jour : 02/12/2014
125, Route du bord de mer
NOTE DE SER
Cas Pratique ICD 3me Anne Module GRH. Tourisme & Service aux particuliers
Vous tes le DRH dun groupe de centres de vacances pour famille. Vous tes appel par le Directeur
de la rgion Bretagne au sujet du centre qui se situe Beg Porz (Finistre). Lors de vot
Les Pays scandinaves :
Selon les donnes de la Banque Mondiale
datant de 2010 : les pays Scandinaves sont
prennes, pour la plupart trs riches et et
disposent dexcellent classements au niveau
de son PIB/capita (PPP). Sur 180 pays, la
Norvge est quatrime, le
7 points cls de succs en entretien
Vous entrez dans la salle. Face vous le jury, gnralement compos dun
enseignant de lcole ou dun responsable pdagogique et dun reprsentant
du monde conomique. Pendant plusieurs dizaines de minutes, ils vont
Les opinions contrastes sur le march des insectes nous ont amen penser une stratgie de communication adapte
chaque partie prenante du secteur. LAustralie ncessite une stratgie de communication informative et factuelle ainsi
que des programmes pdagogiques
Bulletin officiel spcial n 4 du 20 juin 2013
1- Liste des tablissements denseignement suprieur technique privs et consulaires autorises dlivrer un
diplme vis par le ministre charge de lenseignement suprieur
1.1 Formations de commerce et de gestion