Create a group of loyal return customers, and provide them with a quality experience by
serving great food and providing exceptional customer service.
The Devils Lake Applebees location has been o
Chapter 4 Case study
1. The largest problem seems to be the fact that we as a community are going into a recession.
Because of this buying power has been decreased and less people are buying their high end
products. Instead, people are buying more thought
Chapter 7 Activity
Sales Consultant, Devils Lake Chrysler Center, Inc.
Lance Hawkins is a Sales Consultant at the Devils Lake Chrysler Center, located on 302 4 th St. NW.
He spoke shortly about this locations prospecting technique
In order to improve sales and attract more customers Applebees should state explicitly
what they plan to do. In order to be successful all goals will follow the SMART format, meaning
they will be specific, measureable, atta