Chapter 8 Notes
I. Products, Services, and Experiences
a. Product anything that can be offered to a market for attention, acquisition, use, or
consumption that might satisfy a want or need.
b. Services any activity or benefit that one party can offer to a
The Marketing Challenge:
Southwest Airlines Case Analysis
Principles of Marketing - BUS 346
Dr. Jeffery E. Danes
December 3, 2010
Due to their unique strategy, Southwest Airlines has been one of the leading and fastgrowi
BUS 346- Midterm 1- CHAPTER LEARNING OBJECTIVES
01-01: Define the roles of marketing in organizations
Marketing requires thoughtful planning with ethical implications of any societal decisions. The
marketing plan specifies the marketing activiti
Study Guide BUS 346 Final Exam Winter 2016
Chapter Learning Objectives
1 - Role of marketing in organizations, marketing strategy.
2 - Summarize portfolio analysis and its use to evaluate marketing performance.
3 - 4E framework of social media marketing,