Business-to-business marketing involves buying and selling goods or services by
all of the following EXCEPT
Retailers sell directly to consumers.
Derek bought a
The difference between advertising and publicity is that advertising is
A. more effective in reaching consumers.
B. almost always used in conjunction with consumer satisfaction surveys.
C. a paid form of marketing communication.
The basic goal of integrated marketing communications is to
A. communicate the value proposition to the target market.
B. create desire.
C. manipulate consumers.
D. outspend competitors.
E. tell the world about your company.
Globalization refers to the process by which goods, services, capital, people, and ideas
A. are onshored and offshored.
B. flow across national borders.
C. are integrated through IMF facilitation.
D. form joint ventures.
E. affect corporate
Marketers often use principles and theories from sociology and psychology to better
understand consumers' actions and to
A. develop basic strategies for dealing with their behavior.
B. contribute to the theoretical knowledge in those discipl
1. Personal selling can take place in all of the following situations except:
A. Face to Face
B. Over the Internet
C. By Telephone
D. Through Newspaper Ads
E. Video Conferencing
2. In Arthur Miller's play, Death of a Salesman, Willie Loman por
1. The difference between advertising and publicity is that advertising is:
A. More effective in reaching consumers.
B. Almost always used in conjunction with consumer satisfaction surveys.
C. Paid form of marketing communication.
Deceptive advertising and promotion of inferior products are examples of
_ ethical issues.
These are two major issues related to marketing ethics.
Unlike other business function
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Which of the following is the definition of social media?
A. content distributed through online and mobile technologies
B. a collection of websites that support the posting of videos and photos
C. a group of websites that allow users to esta