REVIEW NOTES PUBLIC RELATIONS STRATEGY Summer A
Critique public relations research, strategies and execution in a variety of areas
Research and analyze current real-world public relations cases and make
recommendations for achieving desi
Goals of the Communication Process
Achieve mutual understanding
Integrated PR Model - Five Categories of Media
Issues Management - A proactive and systematic approa
Legal Issues in PR
Defamation: the negative and harmful use of language that is directed at a person,
particularly an individual who is considered a private person.
Libel: Published defamation
Slander: Spoken defamation
Privacy: Revealing private fact
Defining Public Relations
Public Relations is the management function of researching, communicating and
collaborating with publics to build mutually beneficial relationships
Public relations is a strategic communication process that builds mutually benefi
REVIEW NOTES PUBLIC RELATIONS CAMPAIGNS/CAPSTONE
Goals and Objectives
Strategies and Tactics (Communication Channels)
Four Core Components of Public
There are already other branches open and we have examples of successful
Shower Door locations.
The business plan offers lots of support throughout the first year. My Shower
Door offers a week long class on everything you need to know to st
Although the Internet has become a hot commodity for most people in recent
years, there is still a need for print media.
studies have shown that print media is proven to be more credible amongst consumers
than the Internet (Barry Assiliin, 2012).
BP Case Study
BPs Safety Record
o BP has been involved in many other environmental incidents and this
has caused people to wonder if they out profit ahead of
BP operated eight deepwater projects.
Deepwater horizon was an explorator