Define SEM (Search Engine Marketing) pg 200
A form of internet marketing that seeks to promote websites
by increasing their visibility in search engine result pages.
Define and identify the two basic aspects of SEM pg 200
SEO (Search Engine Optimization):
Internet Marketing Quiz 4/24
Define agency network Name one and define its capabilities.
Name 2 clients.
McCann World Group: Creates original research that can help shape
and grow clients businesses. It creates a fresh new report every 3
IAB (Internet Advertising Bureau): Controls everything that is delivered.
Display Advertising Banners:
Top advertisement: Leaderboard 780 by 90 pixels
Side Advertisement: Sidepiece
Bottom Advertisement: Bot
Chapter 1: Internet Marketing Foundations
URL: Uniform Resource Locator
Domain Name: name of a website
IP Address: Internet Protocol address
Internet Protocol: standardized set of procedures for locating