AC 114
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AC 114 Mktg for Integrated Mktg Comm

  • Average Course Rating (from 3 Students)

    5.0/5
    Overall Rating Breakdown
    • 3 Advice
    • 5
      100%
    • 4
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    • 3
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    • 2
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    • 1
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  • Course Difficulty Rating

    • Easy 33%

    • Medium 67%

    • Hard 0%

  • Top Course Tags

    Great Intro to the Subject

    Always Do the Reading

    Great Discussions

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    • Profile picture
    Feb 12, 2017
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Prof. Ehrlich is an amazing professor, and the course is crucial and important for learning the world of marketing/advertising.

    Course highlights:

    The professor made it extremely motivating and interesting and I always looked forward to the class. It was most interesting in that you learn how advertising truly controls so many aspects of our lives, everyday.

    Hours per week:

    3-5 hours

    Advice for students:

    Read the text, do your work, study for tests, listen in class.

    • Fall 2016
    • joelehrlich
    • Yes
    • Great Intro to the Subject Always Do the Reading A Few Big Assignments
    • Profile picture
    Nov 24, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Professor Schapsis is really engaging and his lessons are often linked to real world examples. I look forward to his class at the end of the week and I feel I've learned a lot from him. The groups we were put into were really helpful for the learning process and allowed us to get used to being in groups for the work world. He made it really easy to participate in class it was a very comfortable and friendly environment. Professor Schapsis was one of my favorite professors this semester.

    Course highlights:

    We had a mini brain storm session for what we'd like to see in apps which allowed us to get a feel for how many companies come up with ideas. We also discussed a pizza business as it was our own and came up with prices which was tied into our lesson of the day.

    Hours per week:

    3-5 hours

    Advice for students:

    Read the textbook!!! Take your own notes ahead of time. Even though he puts Powerpoints on Blackboard and goes over them in class, it would be more of a review if you take your own notes. That is the best way to retain information.

    • Fall 2016
    • Claudio SCHAPSIS
    • Yes
    • Great Intro to the Subject Always Do the Reading Great Discussions
    • Profile picture
    Nov 18, 2016
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    The teacher makes it easy. He knows how to make it fun and has plenty of background experience to connect back to what's being taught in class.

    Course highlights:

    Learning about the secrets of the different industries; how they target their customers and how they attempt to stay ahead of the competition

    Hours per week:

    0-2 hours

    Advice for students:

    Go for it! Just stay on top of the work and you'll be fine.

    • Fall 2016
    • GARRETTH.KLEIN
    • Yes
    • Great Intro to the Subject Many Small Assignments Great Discussions

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