AC 111
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AC 111 ADVERTISING AND PROMOTION

  • School:
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  • Professor:
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    ABIMBOLAO.OGUNSOLA, ALBERTM.ROMANO, ANDREAJ.TRACHTENBERG, schwartz, THEODORESCHACHTER, Robert Bohn, John Simone, DEANL.RORVIG, NEILH.BROWNLEE
  • Average Course Rating (from 6 Students)

    4.6/5
    Overall Rating Breakdown
    • 6 Advice
    • 5
      50%
    • 4
      50%
    • 3
      0%
    • 2
      0%
    • 1
      0%
  • Course Difficulty Rating

    • Easy 0%

    • Medium 67%

    • Hard 33%

  • Top Course Tags

    Great Intro to the Subject

    Great Discussions

    Participation Counts

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    • Profile picture
    Feb 04, 2018
    | Would highly recommend.

    This class was tough.

    Course Overview:

    I was originally studying Fashion Merchandising and took his class. His class was so interesting and made you think about how marketing is used everywhere you go. I changed my major to Advertising and Marketing Communications the following semester.

    Course highlights:

    I learned a lot about how marketing is used and what marketers do to trick consumers into buying their products or services.

    Hours per week:

    3-5 hours

    Advice for students:

    It was a tough class with heavy lecture and homework. I recommend this class for a student that wants to get the most out of their education and truly learn.

    • Fall 2015
    • NEILH.BROWNLEE
    • Yes
    • Great Intro to the Subject Participation Counts Great Discussions
    • Profile picture
    Aug 04, 2017
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    The professor does a great job teaching you what you need to know and brings recent examples to help us better understand.

    Course highlights:

    We learned about sub categories to the integrated marketing communications umbrella and how they can inter-connect and used in today's technology driven world.

    Hours per week:

    0-2 hours

    Advice for students:

    Do not use your phone, and do not be late. You will get embarrassed!

    • Fall 2016
    • DEANL.RORVIG
    • Yes
    • Great Intro to the Subject Always Do the Reading Great Discussions
    • Profile picture
    Feb 10, 2017
    | Would highly recommend.

    This class was tough.

    Course Overview:

    I would recommend it because you get to learn a great deal of information about the fashion industry through advertising and also about different industries and how they use advertising and promotion to get their products to sell.

    Course highlights:

    One of the highlights about the course was our individual project when we had to research celebrity endorsements and how they made the campaign more successful.

    Hours per week:

    6-8 hours

    Advice for students:

    Read the chapters and take great notes on the lectures so it will be easier to study for the final

    • Fall 2016
    • Robert Bohn
    • Yes
    • Group Projects Participation Counts Requires Presentations

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