FIN 6446 Competitive Strategy
Professor Manuel Lasaga
Guidelines for Group Case Memorandum
Harmon Foods, Inc.
Analysis of Case: HBS Case 5 176 152 Harmon Foods, Inc.
Each group is to prepare a one and a half page memorandum to clearly and concisely discus
Starbucks is the leading roaster, marketer and retailer of specialty coffee. Its purpose is to
provide quality coffee and a unique coffeehouse experience. Their core activity is coffee.
Starbucks complements its coffee sales with a variety of additional i
In the seven years (since 1994), that Lou Gerstner has reigned over IBM, the companys earnings
per share have increased an average of 27% per year. This remarkable increase in earnings, has
not gone unnoticed by the securities markets. Ind