FIN 6446 Competitive Strategy
Professor Manuel Lasaga
Guidelines for Group Case Memorandum
Harmon Foods, Inc.
Analysis of Case: HBS Case 5 176 152 Harmon Foods, Inc.
Each group is to prepare a one and a half page memorandum to clearly and concisely discus
In the seven years (since 1994), that Lou Gerstner has reigned over IBM, the companys earnings
per share have increased an average of 27% per year. This remarkable increase in earnings, has
not gone unnoticed by the securities markets. Ind
Starbucks is the leading roaster, marketer and retailer of specialty coffee. Its purpose is to
provide quality coffee and a unique coffeehouse experience. Their core activity is coffee.
Starbucks complements its coffee sales with a variety of additional i