Exam 2 Notes Start Here
Geographic segmentation- divides the market in different geographical units such as nations,
regions, states, counties, or cities. (temperature) New Yorkers dont like ketchup and mustard.
o Hellmans Mayonnaise East coast i
Marketing Exam 2 Review
Market Segmentation is the process that companies use to divide large heterogeneous
markets into small markets that can be reached more efficiently and effectively with
products and services that match their unique needs.
Lecture 1 Marketing
Understanding the Marketplace and Customer Needs
As a marketer your goal is to find what the people want.
Exchange is the act of obtaining a desired object from someone by offering something in return.
o Relationships are crit