MAR 4613 Mid-Term Review
The midterm will cover chapters 1 and 3-6.
The exam is 64 questions. There is a mix of multiple choice and true/false questions. There
is one case study included on the exam. You will have 2 hours to complete the exam.
An Introduction to
Content developed in conjunction with Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd edition by:
Alvin C. Burns Louisiana State University
Ronald F. Bush University of West Florida