Much of current marketing law in North America is: The result of lobbyists
seeking competitive advantage
A basic principle of free-market economics is: Regulation is needed to make
markets fair and efficient.
The swapping of internet music files is: Only
The biggest driver of change in channels is: New technology.
Process thinking skill is important in undertaking distribution channel
The three stages of an individual distributor audit are (In order): Performance
metric analysis, fit analysis an
In many parts of Europe a system of transportation as efficient as that of
ancient Rome was not present until: not a
What created the mixing of cultures: trade
Walmart leads as the innovator and mass market trendsetter in reducing
supply-chain and distrib
What was the critical activity in the process of Samsungs transformation into a world-beating
developer of new cell phone handset designs and other product line designs?
Overshadowed by Sonys products, Samsung decided that the key to standing out among it
1) Please provide all available information on methane-powered engines.
2) We did not receive the correct software.
3) I would appreciate a decision by January 15.
4) I have come across your experiments and would like some guidance
Pediatricians Office Purchasing Agent
Parallels (Tropic of Cancer and Tropic of Capricorn @ 23.5 degrees longitude)
Polaris (North Pole star)
Nadir (Opposite of zenith)
Vernal Equinox (where the celestial and ecliptic equators meet
Causal Analysis is the analysis of defects to determine their cause. It is used to identify the
causes of defects, critical issues and other problems, create plans and take actions to prevent
them from occurring in the future, as well a
User Experience Goals
Usability goals (All of them)
o Effectiveness how good a product is at doing what it is supposed to do
o Efficiency the way the product supports users in carrying out their tasks
o Safety protecting users from dangerous conditions a
Cultural Factors (3)
1) Culture (Learned values, perceptions, wants, and behavior from family and
other important institutions.)
2) Subculture (Shared value systems based on common life experiences.)
The key determinant of marketing success is not fussing about the best
measurement of customer satisfaction.
Which of the following statements about the customer service feedback effect
is false: A feedback-effect always produces positive outcomes.
Which of the following is the reason why we develop habits: All of the above
Evolution has endowed us with habits and curiosity and boredom that
influence our shopping search.
In complex searches, shoppers stop searching and purchase when
they: Either A o
Through tracking the performance of its 3,500 jet engines owned by its
customers, Rolls Royce has extended the life of its engines Ten times
In a supply-chain joint venture the continued independence between the
supplier and buyer enhances innovation and
50% of consumers believe that within five years they will go strongly green in
their life-style and purchasing.
The lawn care example teaches us that a very important growth and profit
opportunity is advertising to consumers who hold no beliefs about your
The Rogers diffusion curve analysis of buyers has five categories.
Over the last 40 years, with many more female heads of household working,
the median household income in the U.S. has increased by about: 20%
37% of 18-21 year old U.S. online users publis
If you increase the size of a sample four times you double the precision.
Non-response error is most effectively avoided by: Paying the respondents
generously for their response time and effort.
A survey of a whole population is called: A census.
Observational research led IKEA to design a whole new line of furniture for its
It is a good idea to have management watch a focus group as they will want
to interrupt and add new questions to be asked.
The second step in focus group r
Which of the following is a reason why products fail All of the options are
Which of the following is not a mentioned unintended cumulative effect of
advertising: Perceptions that we are all paying too much for our car insurance.
Wanting to decid
To criticize social causes without offering workable solutions is: Not very
Public service campaigns have become: Much more solution oriented.
Non profit cause related efforts set up by companies are mostly done so to: B
The marketing of ne
The categorical imperative is associated with The tragedy of the commons.
The most frequently mentioned concern across the BEI studies is: Price
Which of the following countries has a higher Business Ethics Index score
than the U.S.: None of the
A lot of modern market research is about: A and B.
Data collection is the Third step in the market research process.
The most difficult step in the market research process is: Defining the problem
and research objective.
A lot of data-mining of company sa
If you do not practice the Golden Rule: A
Which of the following is not a question on the personal ethics checklist: Am I
selling the same product at the same price to everyone?
In practice, what you are required to do ethically is All of these options ar
Some large companies use market insight blogs which contain running reports
on changing buyer demand, global supply-chain developments and latest
information on competition.
Which of the following is not an environment in a market
What trend precipitated the recent U.S. recession: Chinese consumers
saving a lot rather than spending.
As the number of gas pumps at convenience stores increased: All of the
above options are true.
What underlies dynamic analysis: Positive feedback effec
An ethics ombudsman in a large company: All of the options are correct.
In the Price fixing example, where the junior executive did the senior
executive's dirty work: The senior executive received immunity and the junior
executive went to jail.
The profit and loss budget statement is presented: Month to Month and Year
Managers who are excellent at getting things done: All of these options are
As each member of a team is likely to be responsible for managing specific
In a SWOT analysis the threats and opportunities are: External to your
organization and about your future business.
It is recommended that you answer which of the following questions in
undertaking a SWOT analysis: All of these questions.
The key to competitive research is to focus on and understand Competitor
Market share is measured All the listed options are correct.
Monopolistic competition has Many suppliers with a variety of products, each
of which has a small