remember all short answers might be phrased as M/C and all multiple choice of All of the
Above can be Short answers
Midterm Review Questions
(None of these questions below will be found on the midterm in their current format. Howev
International Marketing is defined as the performance of business activities designed to
plan, price, promote, and direct the flow of a companys goods and services to consumers
or users in more than one nation for a profit.
Firms must adapt t
Identify the most advanced and viable of Africas regional organizations.
The African Economic Union
The Economic Community of West African States
The East African Community
The Economic Commission for Africa
The Southern African Development Community
Ch 1 and 2
Jacob is devising a marketing plan to market his firms products in a foreign market. He has already studied the factors that are
modifiable and developed a marketing program based on those factors. Jacob has to now consider the factors that are
Ch 16 quiz.
Sudz, a soap manufacturer, offers a discount on purchase of its soap, which can be availed by presenting the wrapper of any of
Sudzs previously bought products. This activity is an example of _.
a trade show
a sales promotion
*Shirt/ Made in Bangladesh
*Shirt/ Made in Bangladesh, fabric from India and Italy
*Dress- Made in Sri Lanka
*High Heels- Made in China
*Shoes/ Made in Italy, fabric from Italy
Although I already knew most of the things I buy from the mall are not made in
May 22, 2016
Exercise 2 Questions:
1. Define: what is a sovereign nation. A sovereign state is generally defined to be any
nation or people, whatever may be the form of its internal constitution, which governs
itself independently of fore
Eric Agha Raad
MAR 4156 CTQ #2
Sunday, September 15, 2013
Jollibee Foods Corporation operates a number of concept restaurants in the Philippines
and internationally. Its main business is a restaurant that is similar to McDonalds, but has
The Globalization of Nike
Question 1: What is your brand image of Nike before/after reviewing the
Before watching the video, I visualize Nike as a high performance
brand, designing durable and quality shoes with superior performance.
Neo footwear has just opened its branch in Japan. Since they found that products with a Manga theme were thriving in the
market, they decided to launch a range of Manga-themed footwear. It became an instant success, as the company had predicted.
This is a
Discussion Topic 1
The major issues and challenges the marketing team and Disneys management faced when planning
and launching the new theme park located near Paris was the emphasis on the sized and luxuriousness
of Disneyland Resort Paris. There was not
In the context of business ethics, which of the following is true of subornation?
Its purpose is to expedite the normal, lawful performance of an official duty.
It involves a request for people to do their jobs rapidly.
Its purpose is to entice an officia
Ch 12 quiz
The Harry Johnson Tractor Company wishes to expand its presence in the Eastern European countries. Toward that end, it has
just completed analyzing and screening a bunch of Eastern European countries to eliminate those that do not offer suffici
Ch 18 quiz.
When a seller cannot offer long-term financing to cash-short consumers, _ is/are used to avoid losing the sale.
cash in advance
bills of exchange
letters of credit
Indigo Pvt. Ltd. focuses on the marginal costs incurre
Ch. 14 quiz
Which of the following statements is true about trade shows?
Trade shows provide the facilities for a manufacturer to exhibit and demonstrate products to potential users and to view
A strong level of interest in trade sho
1. _ is the performance of business activities designed to plan, price, promote, and
direct the flow of a companys good and services to consumers or users in more than one nation for
Answer: International Marketing
2. Ajax Corporation has decided
History of Louis Vuitton
Most prominent designers of leather goods in
the history of France.
Established 1854, in Paris
George Vuitton began to build the company
into a worldwide corporation
In 1896, the company launched its signature
Question 1: What is your brand image of Nike before/after reviewing the video?
Before the video, we saw Nike as a great company who had success outsourcing its jobs. The video
allowed us to see that their are negative impacts in the way the company has gl
CH. 5 & 6
Relations between governments and MNCs are generally positive if the investment:
improves the balance of payments by reducing exports or increasing imports.
uses locally produced resources.
needs tax concessions.
does not bring in capital, techn
Which of the following is not a factor of production?
Which of the following is a trait of big emerging markets?
Represent sizable markets for a wide range of products.
Have failed to unde
CH 3 & 4 MAR 4156
The owner of Turbo Inc., an American car manufacturing company, decides to have his factorys layout constructed in accordance
with the Chinese belief of feng shui in order to bring in positive energy. This is an example of:
In many countries, telephone directories, cross-index street directories, census tract and block data, and detailed social and
economic characteristics of the population being studied are not available on a current basis, if at all. Which of the fol
Ch 10 & 11
C. K. Prahalad has cited two primary misconceptions behind the international marketers ignoring the bottom-of-the-pyramid
markets. One of the reasons is that marketers are of the view that these consumers lack the resources to buy most products
Ch. 13 quiz
A company focusing on enhancing its brand by improving the style features and focusing on the labeling of the product is making
changes to the _ component of the product.
The local government i
The more focus on emotional benefits, values, or myths, the greater need to
localize, to be culture-specific.
A brand is something made to appear unique. A brand is trust. A brand is not
merely a product, its the feeling a product evokes. A bran
Consumer behavior study of the processes involved when ppl select, purchase,
use or dispose of products
People will buy product that are compatible with their self-concept to enhance
Self-concept the image we carry in our mind of the type of per
The following statement is an example of which qualitative methodology: Watch an hour OTTV and measure how many commercials are aboL
6 Looking glass
Thematic apperception test
Question 1 3
The following statement is an example of which qualitative methodology: We can communicate with pictures better than with verbal language
6 Looking glass
6 Thematic apperception test
'5 Content analysis
The following statement is an example of which qualitative methodology: Moderator A I:
IE; Protocol analysis
IE; Mystery shopping
IQ: Focus group
The following statement is an example of which quali
A Greek shoe store owner rejecting the idea of a liberal return policy.r is acting on
Intuition combined with hounded rationality.r creates the phenomenon that "most
The following statement is an example of which qualitative methodology: We ask customers "what is the best restaurant you have ever been?
[6 Looking glass
Thematic apperception test
The following statement is an example of which qualitative methodology: Study teenagers
The following statement is an example ofwhich qualitative metho