Chapter 7 Tapping into Passion through Experiential Marketing
1) Designing experiences for consumers has become a strategy for building customer
relationships and defining a brand's meaning in the minds of consumers.
Diff: 1 Page Ref: 177
Chapter 10 Telling the Brand StoryCommunications Channels
1) Consumers buy the benefits and experiences that products and services produce.
Diff: 1 Page Ref: 257
2) Media advertising is ideal for cus
Chapter 4 Segmenting Audiences for Sports
1) Marketing is a default strategy because it is a process that can be used to identify the most
relevant audiences a sports property can serve.
Diff: 2 Page Ref: 89
Chapter 12 Measuring Sports Brands through Sponsorship-Linked Marketing
1) Traditionally, the price set for a given seat location at a sports venue was the same for all dates
Diff: 2 Page Ref: 315
Chapter 11 Leveraging Sports Brands through Sponsorship-Linked Marketing
1) Since the 1990s, annual growth rates for sponsorship have been greater than those of media
advertising and sales promotions.
Diff: 2 Page Ref: 286
Chapter 2 Examining Sports Entertainment Consumption
1) Sports entertainment brands possess a unique advantage over brands in other product
categoriesthe ability to create emotional responses and intense relationships.
Diff: 1 Page Ref: 28
Chapter 5 Building a Relevant Brand
1) Brands are central to the practice of marketing.
Diff: 1 Page Ref: 118
2) A brand is a name, term, design, symbol or any other feature that identifies a seller's
Chapter 6 Defining the Product Offering
1) In terms of new product development, firms have two options: 1) find new customer markets
to serve or 2) develop new products to offer current markets.
Diff: 1 Page Ref: 149
Chapter 3 Understanding the Marketing Environment
1) A recent popular trend in foodservice at sporting events is "all-you-can-eat" seats.
Diff: 1 Page Ref: 56
2) The external marketing environment is
Chapter 8 Planning the Brand StoryCommunications Strategy
1) The Coca-Cola Racing Family is more than a promotional tactic, it is a program that brings
Coca-Cola and NASCAR fans together in multiple channels, at the race track and away from the
Chapter 1 Sports Meet Marketing
1) After purchasing the Atlanta Falcons, Arthur Blank conducted surveys and focus groups to
find out what fans wanted in their relationship with the Falcons.
Diff: 1 Page Ref: 3
The brand Werner is very well known all around the country for their ladders. Werner is very
well known as the net cutting ladder. Being that it is used by the NCAA, consumers perceive the
product as high quality. According to the article, Stacy Gardella,
College and corporate sponsors have benefited from LED signs by being able to change sponsors
and their logo throughout the game. According to the article, its also another indication of how
LED manufactures are leveraging unsold courtside s
Chapter 14 Preparing Future Sports Marketers
1) One of the greatest obstacles faced by students seeking to work in sports marketing is a lack of
Diff: 2 Page Ref: 364
2) In most sports or
Chapter 13 Living the Brand Promise: Delivery of Sports Experiences
1) Consumers experience great marketing when their interactions with a seller add value to the
Diff: 1 Page Ref: 343
Chapter 9 Creating the Brand StoryCommunications Campaigns
1) The marketing dilemma faced by the LPGA was to promote the star power of the players or
the physical attractiveness of the players.
Diff: 1 Page Ref: 229