RECEPTION AND MANAGEMENT OF TRAVEL PLANS
Reception at the airport
Air tickets booking and reservations
Communication with visitors
Understanding visitors expectations
Setting up of a practical thesaurus/phrasebook
The team previously selected by Albert Longy in Murghab district consists of members of the
MEA (Murghab Ecotourism Association). The team features the exact number of members
necessary to start working with a small number of visitors or g
Hygiene and cleanliness,
Adapt to the local conduct (esp. dress code), quietness and discretion.
The contract between the populations and the tourists, both beneficiaries, will thus be reciprocal.
Notion of itineraries and products
PLANNING OF TRAININGS
The suggested planning has yet to be confirmed, depending on regional agreements made between
different partners of the UNESCO ecotourism programme (esp. Novinomad and KMF). The object
EVALUATION OF TRAINING NEEDS
The evaluation of training needs is based on the development scheme as suggested in this report. We
have attempted to imagine a realistic progression in phases, starting with the existing offer towards an
Cupboard for documents
Whiteboards for planning and various informations
Logistics room and small materials (to be locked)
o Equipement :
Valuable material (short wave radi
about 2000 years), overnight hotel
Day 17 - Sightseeing in Bukhara(city monuments, ancient baths, Medresa fortress, Kalyan minaret),
Day 18 - Sightseeing in Bukhara (Sitorai Mokhi Hosa -the Residency of the last Emir of Bukhara) and
Different models of consumer behavior describe satisfaction as the final output of the
decision process or incorporate it in the feedback mechanism linking completed
experiences to future behavior. For example; Nicosia (1976) attributes th
Rehabilitation work to be foreseen:
Repainting the facade
Upgrading the toilets
o door and lock
o coating of the facade
Construction of a shower facility
o plan for tiling and duckboards
o The fire should be fed from the outside,
The Pamirs fringes extend towards Afghanistan, Pakistan, China and Kyrgyzstan. The highest mountains
are located in the autonomous province (Oblast) of Gorno-Badakhshan.
Two deep furrows characterize north and south: the Wakhan corridor down south and the
Bettman, J.R. (1979). An Information Processing Theory of Consumer Choice Reading, MA
Addison-Wesley, Advances in Marketing Series, 402
Cooper, C.P. (1993) Tourism: Principles and Practice. Pitman, London.
Engel, J.F., Blackwell, R.D and Miniard, P.W. (19
and the product image), but a state of positive ideal self-congruity (low discrepancy between
one's ideal self-image and the product image). In this situation the individual might be motivated
to purchase the product but his/her satisfaction level would b
SITES AND TOURS LIKELY TO BE EXPLOITED
Due to bad weather conditions and limited time, it was not possible to thoroughly explore the most
promising zones. In order to complete our survey, it is necessary to refine the data, either by:
Leading further ex
Specialized activities such as trekking, mountain sports should be available either in an exclusive way as a
central theme or on a part time basis.
THE POTENTIAL MARKET
Since the opening of the neighboring Central Asian countries like Kazakhsta
Local + workshop
8 days open 4 days seminar 4 days seminar 4 days seminar
We rather suggest choosing houses in upper Murghab, offering at the same time quietness and a good
view on the Pamirs and avoiding the trap feeling of a closed space.
A discrete signalisation will be set up to help visitors to get oriented o
insert an ecotourism project into the integrated development programme launched on this vast territory.
As this component is not their specialty, they asked an ecotourism specialist to assess the potential of
This report is the result of the inv
FINANCING TECHNICAL CAPACITIES AND MARKETING
Besides the need to train the key role-players, it is important to consider investments on material
(technical capacities) and promotional activities (marketing). The study on the legal status of the actors
An inventory of these sites is ongoing and will allow to complete the future touristic map of the
The existing tourism
Investigations into the existing touristic offer will allow to emphasize the total lack of touristic activity in
Even in the case of a rise in demand, economic consequences for the region are almost zero. The Yak
house of Murghab, which sells local products has been visited once or twice by hunters on the advises of
hunting guide Otobek Bekmuratov.
Marco Polo trophy
DISTANCES, ALTITUDES, INTERESTING SITES
Osh Airport, reached from Bishkek
It is necessary to make several stops on the long road leading to Murghab. The long distance incites
travellers to avoid long halts, which is a pity, particularly regarding lake Kar
Osh offers uneven accommodation but only a few options are satisfactory for traveling visitors:
3 Uzgenskaia st.
Income per inhabitant does not exceed by far 1US $ a day.
Breeding of yak and sheep are the only activities.
Under the impulse of ACTED, a few inhabitants try to develop altitude agricultural activities.
Population is very dependant on in
E-mail : email@example.com
Mr Kalandarov suggests contacting a tourism centre in Khorog to negotiate with them a set service of
sending by fax invitation letters that remain necessary.
This invitation letter must specify that the visa will be
Middelton, V.T.C (1994) Marketing for Travel and Tourism. 2nd edn. Butterworth-Heinemann,
Nicosia, F.M. Robert, W (1976). Consumer Behavior Toward Sociology Of Consumption journal
of Consumer Research .
Oliver Richard L (1980). A Cognitive
km)- near Aral pass (about 12 km) Aral pass (4685m) Nord Tanymas glacier (about 10 km) Tanymas river (about 10 km)-along Tanymas river-Kokjar lake, overnight tents.
Day 17 - By car Kokjar lake Osh (Kyrgyzstan), overnight hotel
Day 18 - Morning sightseeing
The flora of the Pamirs includes high altitude flora, low vegetation, important diversity and resources in
medicinal plants and plants to be used for natural dyeing poorly or inefficiently exploited.
A biodiversity under human pressure
Loss of Biomass (te
Adaptability and resourcefulness
Integration into the global Eco-tourism offer
Knowledge of itineraries and products
Integration into the global Eco-tourism offer
Knowledge of itiner
precarious subsistence economy relying on yak breeding, without any possibility of
Adaptation to extreme climatic conditions has implied very strict hospitality rules that are still
strictly respected. These rules have not changed since t
3. Receptive agencies operating from Almaty:
4. Operators likely to get into direct contact with the local offer:
Mountain guides and their associations
Agencies and associations specialized in tr
Sirgy et.al (2000) added on further by stating that tourists perception of the destination (type
and quality of resorts, prices, hotel ambiance, atmosphere, etc) is likely to influence the
formation and change of the destination visitor image.
From March 20th to April 9th, a mission led by Guy Delaunay (Ecotourism expert) and Albert Longy (in
charge of the PHIP in Murghab) has enabled to better distinguish feasibility opportunities and constraints
of an ecotourism development proje
Salary for special guide (Ubaidullah Mamadiev)
Driver per day
Horse per hour
Horse per day
Private shower (banya)
Fuel per liter
Meals in homestay
Transfer by car Osh Murghab : 420 km, consumption Wazik 22l/100km =
92l. Price fo
Description: Lake Sarez was formed in 1911 following an earthquake which provoked the collapse of
a mountain in the bed of Murghab River. A natural dam (Usoi Dam) has provoked a major water
reserve at 3000m high: 61 km long, 500 m deep. The tot
The ACTED project has generated and strengthened the local production of handicraft of a satisfactory
quality. The Yak House is a structure regrouping home producers, and the majority is destined to
export. The development of Eco-tourism should allow the