Lecture 005, Sept. 17
o An eulogy
o A celebration of persons life in eulogy
o Finding common ground with audience
o Reviving collective memories with person, remembrance
o Rhetoric that creates unity in a community
o Inaugural address sharing v
Lecture 004, Sept. 10
Target message to aggregate groups in order to deliver message; micro targeting
Prepared script vs. off-the-cuff
John Kerry: unbelievably small, limited effort in Syria
Metaphors are powerful means of organizing what we know; met
Lecture 003, Sept. 5
Change creates an orienting response.
o Orienting responses can also be used inadvertently to undercut message.
Salience creates attention.
Synecdochic statements constructed enthymematically.
Obamas Press Conference with Swedish
Lecture 002, Sept. 3
Salience creates orientation.
Ask what in our medium environment orients you.
Novelty will not orient in the presence of something more attention-grabbing
o Talking rapidly
Synecdochic statements work
Thursday, August 29, 2013
How do you know what you know about politics?
Political communications from 1952-2012
Wall Street Journal
Headlines on Syria
Picture of Obama and March on Washington
Media sets an agenda and tells us what to think
The Intersection of Communication and Research
Research drives communication campaigns
Professionals who understand both research and communication are rare
People who provide knowledge are powerful
What is a Pollster?
Specific type of p
September 18, 2013
Frames include, exclude, dimensions in frame, what is being excluded?
Data Driven Online Politics: How the Internet has Changed Politics for the Better and Worse
Targets likely voters, not really moderate voters