1. In too busy to cook during the early decades of the 20th century, CW Post and John Harvey
Kellogg had similar ideas about changing the concept of breakfast in America. Another major
figure in the American breakfast food competition was Henry Cromwell.
Outline: Buyways by Cudis. Joy Chen. #38488091.
What changes in America allowed rising automobile use in the 20th century?
Production line reduced the cost
The outdoor advertising company tried to produce mass consumers of the automobile
People, with s
What was the major agricultural problem in 1915?
Farmers were overproducing and underselling
What shift in food production occurred after WWI?
On average, households purchased more food than they produced at home
What caused the shift in production/cons
How are cities defined?
By their history
By the cultural material they produce
By their function
Why are cities important?
They are the place where things associated with "civilization" develop and grow
What makes the city of Philadelphia different?
What did people realize gradually in the 1950's?
Competition was high because companies were making the same goods
Consumption wasn't sustainable; it was out of control after WWII because of pent-up
After 1957, people had depleted their pent-up
AKA VOCAB WORD CENTRAL, OKAY LET'S GO OVER SOME CONCEPTS.
WHAT IS THE TERM
WHAT DOES THE TERM MEAN
HOW DO MALLS USE IT
The Invariant Right
Pedestrians naturally walk to the right, the same way they drive
Malls put shops on the right and food o
Why didn't NYC have superstores before 1990s?
Real-estate: it cost a lot to run a big store in NY
Supply: crowded NYC streets make it hard for delivery trucks
Zoning laws: elected officials favor local merchants and ban superstores
Culture: people are
1. Anthropology: the study of humankind and the comparative study of human societies and cultures and their
Retail anthropology: the study of human trends and behaviors in retail environments
Methods: study by observation. Underhill sets up c
What are general immigration patterns?
People of the same origin tend to go to the same places
o Because newly-arriving immigrants feel more comfortable living in communities where people
speak their language and where the foods and music of home are ava
What do Americans eat for breakfast?
In hotels: eggs, hash browns, toast
At home: 50% eat cereal
First attempt at breakfast cereal: Granula (the graham flour paste balls that had to soak in milk for hours to
How did the health food crusade i
What is woman's traditional role in consumerism?
She's supposed to be a passive consumer and a recipient of advertising
She purchased 80% of all goods
What is the paradox of women entering advertising?
Getting a job in the advertising sector empowered
What is the foodscape?
Cultural spaces of gourmet food
A concept that relates food to specific places, people, and meanings
Has two advantages:
o Recognizes that food knowledge is mediated by social and cultural institutions
o Suggests relationship bet
(This is a mini history research question and reading question as well) When was the
How did it impact the consumer mentality of the American public?
Started in 1929 with the stock market crash, went from 1930 to 1940s
The Forward Look Summary
In 1954, a series of significant model changes affected automobiles that were called the
new look, swift look, or Forward Look.
These changes made automobiles cars of the future, made distinct by their panoramic
In the Minds Eye: Imagining the Philadelphia Region Summary
Cities, such as Philadelphia, are defined through cultural material. This material includes the
work of artists, writers, photographers, architects, and musicians.
Philadelphia, in particular,
Basic idea: many technological advances contributed to the current American diet:
How did urban growth change food demand?
By 1850, the yrban population of America was greater than the rural population
The urban population was dependent on purchasing at
JEWS IN AMERICA
Jewish women played a big role in the integration of immigrant families into American culture in the late 1800s and
They bought into consumption because they had to buy special things for religious holidays and dietary
What do we look for when we shop?
What is looking in cognitive acquisition?
The process by which, when you look at an object, you imagine owning it and consider how it changes
Why was the Dockers khakis ad campaign successful?
It was aimed at men (few ads are, because men are less detail-oriented than women)
The commercials didnt focus on the mens' faces. This is so as not to confuse the man with facial cues. This
way, they c