MKTG 211
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MKTG 211 Consumer Behavior

  • Average Course Rating (from 6 Students)

    3.9/5
    Overall Rating Breakdown
    • 6 Advice
    • 5
      67%
    • 4
      17%
    • 3
      0%
    • 2
      0%
    • 1
      17%
  • Course Difficulty Rating

    • Easy 0%

    • Medium 67%

    • Hard 33%

  • Top Course Tags

    Always Do the Reading

    Great Intro to the Subject

    Many Small Assignments

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    • Profile picture
    Jan 04, 2017
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Great professor, really gives a great background on the subject

    Course highlights:

    Developing a research minded approach when solving marketing problems

    Hours per week:

    3-5 hours

    Advice for students:

    Read before each assignment and start your project early

    • Fall 2017
    • jasonriis
    • Great Intro to the Subject Always Do the Reading Many Small Assignments
    • Profile picture
    Nov 02, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Professor Cutright was easily my favorite professor at Penn, she made every single topic in the course interesting and solidified my love for marketing through lectures, case studies, readings, and guest speakers.

    Course highlights:

    This course covers pretty much everything you could know about consumer behavior - from more general marketing theories discussed in 101 to very specific applications.

    Hours per week:

    3-5 hours

    Advice for students:

    Do the readings so that you can participate! Always work hard on the case studies and prepare well for the final since it counts for a good portion of your grade.

    • Spring 2016
    • Cutright
    • Yes
    • Great Intro to the Subject Always Do the Reading A Few Big Assignments
    • Profile picture
    Sep 26, 2016
    | Would not recommend.

    This class was tough.

    Course Overview:

    DONT YOU EVEN TAKE HER CLASS,I took the class last quarter

    Course highlights:

    there was too much hw you need to spend 6-8hrs on it, the text book is required and cost 250$, worst professor even,

    Hours per week:

    6-8 hours

    Advice for students:

    DOOOOO NOT TAKE HER CLASS IF YOU REALLY CARE ABOUT YOUR GPA AND EVEN YOUR LIFE!

    • Fall 2015
    • Berger

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