Semester Two Exam Key
Clear, concise, and error-free. An executive summary is a section of a formal report that highlights the most
important information that appears in the body of the document. A well-written executive summary should be clear,
Practice mid term exam KEY
Technology. Many people make the mistake of thinking that customer relationship management refers solely to
technology. It involves technology, but it also involves strategies, processes, and most importantly, people. It
Marketing Management Indicator 2.03
Implement accounting procedures to track money flow and to determine
The Importance of Adequate Cash Flow to Business Success
Making sure there is enou g h cas h tooperate is on e ofbusin e s s s mo st
Marketing Management~ Reading/PowerPoint Notes
Objective 2.04 Acquire knowledge of the impact of government on business activities to
make informed economic decisions
PowerPoint Notes 2.04
1. _ legally mandated payment to the government that is
MM 3.10 Power Point Notes
Explain how product bundling works:
Product bundling is
Bundling is based on the idea that _ _ the grouped package more
than the _ _.
Occasions when product bundling makes sense:
Companies may choose to bundle goods for s
Marketing Management Indicator 3.09
Describe the elements that make up a corporate brands identity
All of the following elements are often combined to form a firms corporate
symbol or name.
_ It is a word,
group of words, letters, or numbers that repr
4.00 Channel mgt, Selling, Promotions and Economic Trends
4.01 Manage channel activities to minimize costs and to determine
Explain the importance of coordinating channel management with other
5.05-Manage promotional activities to maximize return on promotional efforts.
Define promotional plan.
A promotion plan outlines the promotional tools or tactics you plan to use to accomplish your
A promotional plan is not your ma
MM 5.06 Evaluate marketing research procedures and findings to assess their credibility.
Distinguish between basic and applied research (i.e., generation of knowledge vs. solving a specific
Explain why business professionals need to be able to
Marketing Management Indicator 1.03
Acquire foundational knowledge of customer/client/business behavior to
understand what motivates decision-making
_ a resp o n s e ofan individual or group toaction,
environ m e nt, pers o n, or stimulus
Marketing Management Objective 2.02
What is financial information?
_ is information required to support financial decisions
or to meet financial requirements.
_is the activity within an organization that provides much
of the raw financial information.