Week 9: Corporate Culture and
From lectures 2-8
Textbook questions 188.8.131.52.11
Agenda for Today
What forms does corporate communication take,
and how does it help us understand corporate
What is corporate culture and how
Writing for Business
1. The Tip of the Iceberg
Kellie W. Roberts
Dial Center for
Written & Oral Communication
Why Improve Speaking and
Survival Skills = Technical Skills
= communication Skills
Benefits for You
Week 11: Bad News and Indirect Messages;
Tone, Style, and Diction
How can we deliver bad news effectively?
What are the components of the indirect
approach and when should we use it?
How can we use stylistic techniques to soften
Writing Professional Reports
What is the function of a business report?
What should a business report accomplish and
what are the challenges?
How should you structure a long report?
What Are Business Reports?
Persuasive Writing II
Which argument structures are most persuasive in
What approaches can we incorporate from
psychology (and sales) to be more persuasive?
1. Problem/ Need-Solution
Why is concision important?
How can you edit for concision?
When should you communicate by email, and when
How can you use format and tone to create a
professional email message?
Prefer Concrete Terms to
Week 7b: Visual Design
Death by Numbers
The benefit of the food stamp program to eligible
households having two children would be $5,000. These
households have an average income of $15,000 so the
benefit would be equivalent to a 33% increase in t
Week 7a: Document and
How do I design the most effective document?
What are the elements of an effective website?
Use Visual Rhetoric
to Make Your Point
1. Print is a _
2. Good document design
Clarity and Action
1. Clarity: choosing words for
2. Coherence: structuring paragraphs for logic and
3. Concision: creating efficiency by avoiding
How can you create
How should you structure information, neutral,
or good news messages (the direct approach)?
Common Routine Replies
and Positive Messages
To: Division Heads
Lecture 2: Selecting Communication
Channels, and the Writing Process
Matching channels to purpose and context
Analyzing strengths of various channels
Understanding the stages of the writing
Lecture 3: Writing Business Letters,
and Creating the Cover Letter
What are business letter conventions?
Why write a cover letter?
How do you structure a cover letter?
How do you make your cover letter both
professional and persuasiv
Week 2a: Writing for Purpose and Audience
Business Writing Should Be
Getting Started: Planning to
Ask these two planning questions:
1. Why? So what? (_)
2. Who? Who cares? (_)
1. Define Your Purpose(s)