IB Lang and Lit 11
The Kite Runner
Chapters 1 -13 Exam
Directions: At this point, you are at about the halfway point of The Kite Runner. This is a
summative exam on the chapters 1 through 13, using targeted portions of Blooms Taxonomy.
Persuading the Consumer and the Citizen
The prospect of zeroing in on the right audience at the right time with the right message is irresistible to both
marketers and politicians. Increasingly the techniques of persuading Americans to make choices in the
Commercial Dig Reflection Questions
After completing the Commercial Dig chart, take some time to reflect on what
you observed and plan a response to your findings. Use these questions as a
Question # 1:
Does who you are have anything to do with wha
Choose a television show to watch. Keep a detailed list of eight different
commercials you see during this show. These all should come from the
same show: You must resist the urge to change the channel. Follow the
example at the top of the
Choose six advertisementstwo magazine ads, two television commercials, and two internet-based advertisementsand
explain how each uses pathos, logos, and ethos. Not every advertisement will use all three, but examine the ad carefully
Journal Response Choices for The Kite Runner, chapters 1-3
English 11: IB Language and Literature/ M. Pierce
Students gain a deeper understanding of a text when they make authentic connections.
Make personal connections as you read a work
Persuasive Techniques in Advertising Reflection Questions
1. What do you feel is the most important information you learned from this study
of advertising? Why is this important? How might it change your attitudes or
behaviors in the future?
2. What surpr
Persuasive Techniques in Advertising
The persuasive strategies used by advertisers who want you to buy their product
can be divided into three categories: pathos, logos, and ethos.
Pathos: an appeal to emotion.
An advertisement using pathos will attempt t