"Perfection has to do with the end product, but excellence has to do with the process." - Jerry Moran
Product/service management is a marketing function that involves obtaining, developing, maintaining,
and improving a product or service
Module 1 - Exploring the World of
What is an entrepreneur? What does it take to be a successful entrepreneur?
Two formal defintions of entrepreneur are:
1- a person who organizes and manages any enterprise, esp. a business, usually with
Module 2 Lesson 2 Notes
Role of government in Starting and Operating a Business
With most of the world's business being conducted by small entrepreneurs, it makes good economic
sense for governments to implement policies that encourage small-business grow
"Great leaders help their people see how they can directly impact the company's objectives and their own
personal goals." - Chip Conley
Goal setting is an important part of starting and growing a business. To accomplish anything of
Now that you have identified your target market, you will be ready to move on to the next step.
You have identified who your potential customers will be. What is the growth potential of the
market for your goods and services? What are your or
Positioning - how your customer defines your business in relation to your competitors.
Purpose of positioning - The purpose of positioning is to make your product or service stand
out in a crowd. Positioning is important because you a
Module 3 Lesson 3 Notes
How do businesses know what customers want and need? How do businesses make
their products stand out from competitor's similar products? What products and
services benefits do customers value more than others? How do businesses kno
Unique Selling Proposition (USP): description of the qualities that are unique to a particular product or
service and that differentiate it in a way which will make customers purchase it rather than its rivals.
Anchor Stores: retailer that brings in a lar
Module 1 Lesson 3 Notes
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According to The Merriam-Webster dictionary, brainstorming is a group problem solving
technique that involves the spontaneous contribution of ideas from all members
Module 3 Lesson 4 Notes
In this lesson, you will.
a. Explain benefits of taking responsibility for decisions and actions.
b. Describe negative consequences of failing to accept responsibility for decisions and actions.
c. Identify behavior
Distribution: all of the efforts to physically get a product from the manufacturer to the consumer
Channel of Distribution: the path of a product takes from producer or manufacturer to final user.
Channel Intensity: refers to the sc
Module 3 Lesson 2 Notes
In this lesson, you will.
Learn entrepreneurial discovery strategies
Generate feasible ideas for business ventures/products
2.00 Understand entrepreneurship, product/service management, information manage