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A Framework for Marketing Management, 6e (Kotler)
Chapter 10 Designing and Managing Services
1) Which of the following is a characteristic of a service?
A) The service is essentially tangible.
B) The service does not result in the ownership of anything.
6. How does NASCAR make money?
NASCAR was paid an average of approximately $12 million per race in sanctioning fees from
race tracks. NASCAR (in 2011) was in the middle of its contracts for the term 20072014, in
which ESPN, TNT (part of Turner Broadcastin
1. In reading the Varadarajan article for this week, in your opinion, what is Strategic Marketing?
What is Marketing Strategy? Is there a difference beween Strategic Marketing, Marketing
Management and Marketing Strategy?
2. You should have read about Vol
From this weeks reading, what were the made points that you got out of the Comstock, Gulati
and Liguori reading
From this weeks reading of Unleashing the Power of Marketing by Comstock, Gulati
and Liguori (2010), it spoke of the marketing department of GE