Terms and formulas needed
Impressions = Number of people exposed to a
Click-Through Rate (CTR) = Percentage of
message (i.e. visitors to a site or subscribers to a
Clicks from total number of impressions
0 out of 2 points
Altering prices rapidly to correspond to low or high demand is an example of _.
2 out of 2 poi
Overview: Website Characteristics and Marketing Implications
Apple Inc. is a technology company that has always been a household name.
Founded on April 1 , 1976 as Apple Computer by Steve Wozniak, Ronald Wayne and the
iconic Steve Jobs to manufacture and