Group of people with sufficient purchasing power authority and willingness to buy.
2. target market
Specific group of people a firm believes is most likely to buy its goods and services
3. market segmentation
Division of the total market into sm
1. Choose one of the following and describe how you think social media marketing could help
strengthen its brand:
I think that social media marketing could help strengthen the brand for Nivea for Men skin care
1. How does an organization create a customer?
An organization creates a customer by identifying a customers needs, designing products that meet
those needs, and communicating information about those goods and services to prospecti
1. Why is environmental scanning an important activity for marketers?
Environmental scanning is an important activity for marketers because it helps them identify and
interpret potential trends to decide whether there is a
1. What is the difference between a firm's mission and its objectives? Why is important that both are
conveyed clearly to employees and to customers?
The difference between a firms mission and its objectives is that a missi