1. The Newtons law applies to a companys brand because the more massive the brand is the
more force it needs to change its position. An example is Hoover and its vacuums.
2. Uncertainty Principle applies to market research because you are ab
Unit 5 Questions
1. The concept of borrowed equity is when a sponsor does something such as make the team's
uniforms or pay for the event venue and in return they are able to advertise their brand during the
event or on flyers and things of that nature.