Saint Leo University
Donald R. Tapia School of Business
SENIOR SEMINAR IN ECONOMICS1
Dr. Barbara Caldwell, Associate Professor of Economics;
Chair, Department of Accounting, Economics, and Finance
ECO 498 CA01 (three
Wendys U.S. System
Liz Geraghty, Vice President, Brand Marketing
4 for $4 Meal with Crispy Chicken BLT April National Message
February 23, 2016
Last year, the introduction of the 4 for $4 Meal marked a turning point for our brand.
This capstone course requires each student to construct a detailed and
well-thought-out analysis of a business employing all the relevant strategic
analysis tools studied in the course. This project will take the full
Group 4 Assurance of Learning 3 BUS 400-B03
1. General Electric sold its NBC Universal division to Comcast for $6.5 Billion.
Strategy: Divestiture. Divestiture is, Selling a division or part of an organization.
(David, 2013; pp. 147) General Electric is k
The best ways to conduct an audit within internal strategic management is with an
Internal Factor Evaluation (IFE) Matrix, which is used to summarize and evaluate the
major strengths and weaknesses in the functional areas of a business, and it also provid
An External Factor Evaluation (EFE) Matrix allows strategists to evaluate certain broad factors
like economic, social, cultural, demographic, environmental, political, governmental, legal,
technological, and competitive information (David, p.71; 2016). Be