Price of a Stock
Determined by supply and demand
Supply - # of shares a company has issued
Demand people who want to but these shares from investors who already own them
Two sided market buyers and sellers
Buyers orders can be combined to match sellers or
Social Class in the United States
Wealth vs. Income
Wealth everything of value a person or family owns, minus any debts
Income what people earn from work including dividends, interest, rent and royalties
Total Net Worth
The gathering and interpretation of the world
Selective attention tendency for people to screen out most of the
messages to which exposed
Selective distortion tendency of people to interpret information in a way
that will support wha
Opening Trading Scenarios
FOR = BID
$25.50 FOR 2,000 shares
1,900 shares AT $25.62
TAKE EM (To Buy)
SOLD (To Sell)
TWO RULES drop the dollars and drop tw
New York Stock Exchange
Over 90 million Americans own a share of stock
NYSE is the worlds largest and liquid exchange
More than 2,800 listed companies
Global market capitalization of $22.6 trillion
Average day -1.8 billion shares valued at over
1. What are the Five Competitive Forces according to Michael Porter?
2. What are the three ways that securities are sold by investment bankers?
3. True or False The NYSE is an over-the-counter exchange.
4. Changes to demand have a (direct or indirect) eff
STRONGEST INFLUENCE ON BUYING BEHAVIOR
Roles vs. Status roles are activities people are expected to perform; status is the esteem
given to that role by society
CHANGING FAMILY TRENDS
Customers vs. consumers
Buy the product
Use the product
Consumer buyer behavior
The buying behavior of final consumers individuals and households who buy goods and
services for personal consumption
FACTORS INFLUENCING CONSUMER BEHAVIO
BRAND PERSONALITY TRAITS
Brand personality the specific mix of human traits that can be attributed
to a particular brand
Sincerity (down-to-earth, honest, wholesome and cheerful)
Excitement (daring, spirited, imaginative, up-to-date)
Notes Receivable amounts that customers owe for which a formal, written
instrument of credit has been issued.
Other receivables interest receivable, taxes receivable, etc.
Sometimes customers do not pay their accounts sometimes they will be
Fixed assets are long-term or relatively permanent assets such as equipment,
machinery, buildings, and land. (Property, Plant and Equipment)
The costs of acquiring fixed assets include all amounts spent to get the asset in place
and ready to use. (include
Cost of goods sold.
To break out fixed and variable you must multiply the expenses times
Profit the difference between the amounts received from customers for goods or services
provided and the amounts paid for the inputs used to provide the goods or services.
Service Businesses provide services rather than products.
ASSETS: Things of value that we own, assets are commonly divided into two sections on the
balance sheet 1) current assets and 2) property, plant and equipment.
Current assets are assets that are expected to be converted to cash or sold or used up usually
Employees who work for wages are paid for each hour pay worked.
The lowest rate allowed by law for each regular hour of work is Minimum Wage
The last legal pay that was set was $7.25 per hour
When employees week overtime hours, they are entitled to
How Can You Be a Responsible Shopper?
What Is a Buying Plan?
A buying plan is an organized method for making good buying decisions.
Step 1: Define your spending goal.
Step 2: Choose the item to buy.
Step 3: Define criteria (featur
Health insurance is an important benefit for many workers.
The price paid for health insurance is called a premium.
The costs of health care insurance have risen steadily over the past several
years and are expected to continue increasing
Part 1 (Excel Units 1 & 2)
Find & Choose 10 American Corporations that are publicly traded on the NYSE or NASDAQ.
Find the Ticker Symbol of each of the 10 corporations and the exchange that it is traded on.
Use common items if needed
Items to Use
Treat The Patient For Shock
Evaluate the area for your own safety
Move the patient to a safe area if necessary
Care for any life-threatening conditions
Do not ris