Microsoft Office Applications Chapter 5 notes:
Blank Document - A new blank document that opens each time you start Word.
Cursor/Insertion Point - A point on a document where the next character or space is
Red Underline - Indicates the text is no
Microsoft Office Applications chapter 1 notes:
Word - Microsoft's word processing program.
Word Processing - The use of software application to create, edit, format, print and save
text-based documents, such as letters, reports, and memos.
Excel - Microso
Microsoft Office Applications Chapter 3 notes:
Microsoft PowerPoint - A presentation graphics program you can use to develop
materials for presentations, including slide shows, computer-based presentations,
speaker's notes, and audience handouts.
Microsoft Office Applications Chapter 6 notes:
Microsoft Office Clipboard - Group of buttons in the Home Tab to cut, copy, and paste
content into a document within the Office programs.
Undo - The button in a document that reverses actions performed.
Microsoft Office Applications chapter 4 notes:
Ribbon - An area at the top of an Office program window that contains commands for
working with the open file; the commands are organized under tabs.
Screen Tip - A box that appears on the edge of a window wh
Microsoft Office Applications Chapter 7 Notes:
Hanging Indent - Formatting a paragraph where the first line is right-aligned and all
other lines of text are indented one tab.
Header - An area located at the top of a document that allows insertion of notes
Microsoft Office Applications Chapter 8 notes:
Character - Individual text letters, symbols, or spaces.
Paragraph - A section of grouped characters.
A spreadsheet - is an electronic file used to organize related data and perform
A worksheet -
Microsoft Office Applications Chapter 2 notes:
Excel -A spreadsheet application that allows the user to work with text number and
formulas to create tables, charts, worksheets and financial documents
Outlook - A Microsoft product that functions as a perso
Microsoft Office Applications Chapter 10 notes:
The Format Menu - presents sheet commands
Moving a worksheet - changes its order among sheet tabs
Copying a worksheet - makes a duplicate sheet at the new location
The Insert - command offers several techniq
Microsoft Office Applications Chapter 9 notes:
Worksheet columns - lie vertically
A cell - is the intersection of a row and column
A cell address or cell reference - names a cell
True - Excel supports text, values, dates, and formula results
Formulas - ar
Customer Relations Management Chapter 6 notes:
Learning Learning in a CRM environment involves collecting customer information through
comments and feedback on product and service performance
Knowledge Management - a process by which customer information
Customer Relationship Management Chapter 4 notes:
brand personality - distinctive image that captures a good's or service's character and
perceptual map - technique to visually describe where brands are "located" in
consumers' minds relative to c
Customer Relationship Management Chapter 2 notes:
baby boomers - people born between 1946 and 1964
cultural diversity - actively seeking people of different races and sexes
Geodemography - segmentation by combining geography and demographics
Geocoding - s
Customer Relationship Management Chapter 5 notes:
Customer Relationship Management Strategy Organize around customer segments
Encourage and track customer interaction with the company
Foster customer-satisfying behaviors
Link all process if the company
Customer Relationship Management Chapter 7 notes:
data warehouse - a central repository(database) of customer data collected by an
Example: Information collected in channel, transaction, and product/service touch
Database - Core of th
Customer Relations Management Chapter 9 notes:
market basket analysis - specific type of data analysis that focuses on the composition of
the basked or bundle of products purchased by a household during a single
1-to-1 retailing - developi
Customer Relations Management Chapter 10 notes:
data mining - data processing using sophisticated data search capabilities and statistical
algorithms to discover patterns and correlations in large preexisting databases
80-20 rule - a general management pr
Customer Relationship Management Chapter 8 notes:
Predictive modeling - marketers try to determine, based on some past set of occurences,
what the odds are that some other occurence, such as an Internet inquiry or
purchase, will take place in the future.
Customer Relationship Management Chapter 3 notes:
target market - the market segments on which an organization focuses its marketing plan
and toward which it directs to marketing efforts
segment profile - description of the "typical" customer in a segment
Customer Relationship Management Chapter 1 notes:
market fragmentation - creation of many consumer groups due to a diversity of distinct
needs and wants in modern society
target marketing strategy - dividing total market into different segments on basis o