Which of the following term refers to an information process with respect to a
particular "geographical area"?
The research conducted for Akron's Children's Hospital to determine the most
effective communication messages to use in a
Chapter 5 quix
Which of the following is true about sampling errors?
They occur when the findings based on the sample and the true values
for a population overlap.
Which of the following is a disadvantage of the ONLINE survey method?
Coding is mandatory f
1. What are the advantages and disadvantages of using quantitative survey research
methods to collect primary data in marketing research? (Exhibit 5.1)
Advantagesfast, easy, lots of people
Disadvantagesnot good depth,
ProLarge sample sizes th
BUAD 309 FINAL STUDY GUIDE (Chapters 12-18)
12-1: Are leadership and management different from one another? If so, how?
Leadership is the ability to influence a group toward the achievement of a vision or
set of goals
o Not all lea
BUAD 309 Study Guide
EARLY THEORIES OF MOTIVATION
Hierarchy of Needs Theory
1. Physiological hunger, thirst, shelter, sex et
2. Safety- Security and protection
3. Social- Affection, belonging ness, acceptance and friendship
4. Esteem- internal
BUAD TEST 3
Leaders Vs Managers
Trait theories of leadership
o personal characteristics and qualities determine leaders
o made around big 5 of personality
Behavior theories of leadership
o leadership is trained
o different types of leadership that focus
Motivation- Is the processes that account for an individuals intensity,
direction and persistence of effort toward attaing a goal
o Intensity: concerned with how hard a person tries
o Direction: the orientation that benefits the organiza
Chapter 7 Branding
o the act of designing a set of meaningful differences to distinguish the
companys offerings from other competitors offering
Product Development- idea of revising your product
generate new ideas
BUAD 309- Test 3/Final
Chapter 12- Leadership
What Is leadership?
The ability to influence a group toward the achievement of a vision or set of goals
Strong leadership and management needed for optimal effectiveness
Leaders- challenge status quo, creat
From the early days of my youth, I have always been obsessed, fascinated and
inspired by the world of sports. When I learned about this assignment, I was
emphatically excited and ready
1. What position do you hold at CSS?
2. How long have you held this position?
4 years and 3 months
3. What is your educational background?
Bachelors Degree in Communications Studies from West Chester University
BLOG DISCUSSION: 5 due Nov. 2 Discussion Nov. 9Mike D
Resume and Cover Letter Writing
Leadership, ability to work on a team, communication, problem
solving, strong work ethic ( top what is looked for)
Due Date: 12/7/15
From a very young age my father has always told me that I should go into sales. I
used to think that was because he was in sales and he wanted me to follow in his
footsteps. But as I grew older
Emotions and Moods
Are emotions rational?
How do emotions affect behavior in the workplace?
THE PATH OF TODAY
What are emotions?
Where do emotions come from?
Emotions in the workplace
Motivation is the processes that account
for an individuals intensity, direction, and
persistence of effort toward attaining a
KEY ELEMENTS OF
The three key elements of motivation are:
1. Intensity: conce
Personality and Values
PERSONALITY IN THE NEWS
Personality is a dynamic concept describing the
development of a persons whole psychological system.
The sum total of ways in which an
individual reacts to a
Attitudes are evaluative statements either favorable
or unfavorable about objects, people, or events.
They reflect how we feel about something.
COMPONENTS OF AN
THE BIG QUESTION: DO
Diversity in Organizations
IN THE NEWS
FROM THE EXECUTIVES
ONE MORE CLIP
What would you do?
THE TWO MAJOR
FORMS OF WORKFORCE
Surface level diversity
Individual Decision Making
WHAT IS PERCEPTION?
Perception is a process by which
individuals organize and interpret their
sensory impressions in order to give
meaning to their environment.
Peoples behaviors are based on their
What Is Organizational
WHAT IS ORGANIZATIONAL
Organizational behavior (OB) is a field
of study that investigates the impact that
individuals, groups, and structure have on
behavior within organizations for the
purpose of applying
What is social capital?
What words can you think about when we talk about
What are examples of social capital?
EXAMPLES OF SOCIAL
WHAT IS SOCIAL CAPITAL
The value/advantages embedded in yo
BUAD-444-010 Entrepreneurship & Small Business Management Fall Semester, 2016
Class Times M, W, 8:40-9:55
302-831-0773 (o) 302-530-3420 (C)
Class Room: Purnell Hall Rm 228
Office hoursby appointment
Strategic Issue: Entering into the fast food market, while still maintaining their Food with Integrity brand.
EXTERNAL ANALYSIS: General Environment (Opportunity/Threat) Technological: (O) New technology
allows for the use of solar panels to reduce the
- Use Hitt, Ireland, Hoskisson 11th edition and slides to prepare for final
Definitions of core concepts
Characteristics of competitive landscape (blurred industry boundaries,
hypercompetition) and the drivers (globalization and te
BUAD 441-016 Strategic Management
Dr. Katalin Takacs Haynes (DrH)
Tu 6-9 pm
email@example.com Please put BUAD 441-016 in subject line
Tu 2:00 3:00 pm, or by appo
Value of objectives- measurement and evaluation, planning and decision making,
communications, specific objectives
Sales objective characteristics- specific, attainable, measureable, quantifiable,
Problems with sales objectives- do not work in i
BUAD 423 STUDY GUIDE EXAM 2
Power & Influence
power in negotiation is defined as the capability to achieve desired
outcomes based on your control over valued resources
- valued resources: something everyone finds valuble
o human capi
Variable: anything, a behavior or attitude, etc. that can be measured and may
change over time.
- independent variable presumed cause, what you think is the cause of s
- Depedent variable presumed effect, a change in the independent
Purpose of research in consumer behavior- to understand what happened, why it
happened and predict what will happen in order to influence consumers
Research process- develop goals and objectives, collect secondary data, design
research method for primary
Importance of decision making- learn reasons for consumer product preferences,
how and why people decide to purchase one product over another and influence the
Decision making- more than one alternative in the market, need to make a choice