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BUAD BUAD301 INTRODUCTION TO MARKETING

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  • Professor:
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    Suresh, DAVIDSON, Bambach,M, Anderson, markbambach, sullivan, AlanHorowitz, AjayK.Manrai
  • Average Course Rating (from 4 Students)

    5.0/5
    Overall Rating Breakdown
    • 4 Advice
    • 5
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    • 1
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  • Course Difficulty Rating

    • Easy 25%

    • Medium 75%

    • Hard 0%

  • Top Course Tags

    Great Discussions

    Great Intro to the Subject

    Requires Presentations

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    • Profile picture
    Nov 30, 2017
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Great guy, is very real with his students and has real world experience which adds to his credibility

    Course highlights:

    learned a lot on product, price, place, and promotion. goes in depth on these for elements

    Hours per week:

    0-2 hours

    Advice for students:

    Read the book!!! lectures are very basic compared to exam material. Gives study guides that coincide with the book and if you can explain concepts on the study guide you will do well. 30 MC questions each exam (3 exams) optional cumulative final. If you take the final your lowest exam grade of the four gets dropped. Always a curve on the exams too. No homework.

    • Fall 2017
    • Bambach
    • Yes
    • Great Intro to the Subject A Few Big Assignments Requires Presentations
    • Profile picture
    Jan 05, 2017
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    There first thing that makes people skeptical is that it's a 6 PM - 9 PM class. This is true but it meets once a week so you just have to show up once and that's it; nice and painless. I would recommend this to anyone because it is a class that isn't difficult but throws you into the material of understanding and analyzing how the marketing world works. He is a very friendly person who is easy to approach and he always has a smile on his face. If you need help he will make sure to help and won't quit until you understand it. His slides are entertaining and he makes sure to put them online just in case you do not copy everything down. The slides as well are pretty much what is in the textbook so a textbook is not needed for success in the class which means you can save a few bucks and that's always nice. There is no real homework, except you preparing a small presentation on a marketing concept that you choose from a list. There is also the aspect of participation points where you need to contribute to gain full points. This is easy though, all you need to do is ask a question or just try to answer a question and you get credit regardlss of how small it is. This helps lead to good class discussions that just help you pay attention and understand the concepts more. These assignments aren't difficult and take maybe 30-60 minutes of work The exams are the hardest part of the class, but if you prepare accordingly you will breeze through them without problem. On top of being a great teacher who loves the material and cares about the students, he has a TA that is the same way and is always there in person or through email to answer questions. Overall, if you're looking for a good way to get an A and have a pleasant time doing it Dr. Manrai is your guy.

    Course highlights:

    The highlights were definitely the lectures themselves. He puts a lot of energy and enthusiasm into what he does and accompanies his slides with fun videos and pictures that keep you engaged through the three hour long class. What I learned from this class was a list of marketing concepts and practices that I now know how to identify and use accordingly.

    Hours per week:

    0-2 hours

    Advice for students:

    Make sure you take your notes and take them twice. Get the concepts and ideas ingrained in your head and the tests won't be a problem. There is vocabulary that is only located in the textbook but I have heard of people finding the textbook terms online and using that instead of dropping a hundred dollars on a book.

    • Fall 2016
    • AjayK.Manrai
    • Yes
    • Great Intro to the Subject Great Discussions Requires Presentations
    • Profile picture
    Sep 16, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    I just finished my first semester at UD so I'm not exactly that exposed to Greek Life to be able to say a lot; but what I can say is that exposure Greek Life varies from chapter to chapter and based on what the chapter's focus is on, i.e. partying vs community service.

    Course highlights:

    While they threw a few of them, their main focus was on ways to bettering youth and the community. You can still participate in greek life without worrying about having to always dress preppy or party 24/7.

    Hours per week:

    6-8 hours

    Advice for students:

    The chapters that I was exposed to didn't make partying the center of their focus.Some of the Greek housing is very nice, but mostly the houses are a little bit shabby. There isn't a lot of diversity here. Mainly whites

    • Spring 2012
    • AlanHorowitz
    • Yes
    • Background Knowledge Expected Always Do the Reading Many Small Assignments

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