6/21/16
regression line graph
Qtr. 4
Qtr. 4
Qtr. 3
Qtr. 4
Qtr. 3
Qtr. 3
Incorporating Seasonality
1. Compute measure of seasonality
Y
Actual volume
=
Computed trend value
T
_
2. Take average (S) of all relevant Ss
_
3. Apply S to appropriate values of T
t
Question 1
0 out of 2 points
A researcher designs his questionnaire in such a way that a respondent can communicate his/her intensity of like/dislike for a
product by circling an appropriate number from the response options that go from 1 to 7 (where 1 i
Researchers examine effect of return policies on consumer behavior: Lenient return
policies lead to increased purchases
University of Texas at Dallas
ScienceDaily: January 19 2016.
www.sciencedaily.com/releases/2016/01/160119141921.htm
Rachel Howard
MBA 7
Question 1
2 out of 2 points
Major reasons for using government documents as secondary data sources is that they _.
Selected Answer:
are detailed, complete, and consistent
Answers:
are easily available in all marketing blogs
include the number of previou
Question 1
2 out of 2 points
Research providers may occasionally conduct research that does not meet professional standards
because clients:
Selected
Answer:
may not provide sufficient budgets to do research projects.
Answers:
obtain first drafts of ques
Subject: Hospitality Across Chains
From: Rachel Howard rhowa02950@wildcats.wilmu.edu
Date: 2/7/2016
To: Joseph Schubert schubert@dtcc.edu
Dear Recipient,
My name is Rachel Howard. I am currently a graduate student at Wilmington University of
Delaware perf
Question 1
2 out of 2 points
A researcher is told that the average age of respondents in a survey is 49 years. She is
interested in finding out if most respondents are close to 49 years. The measure that would
most accurately answer this question is:
Sta
The scale measurement process primarily:
determines how to precisely measure each construct.
Question 2
2 out of 2 points
Which of the following is true of respondents' behavior while answering questionnaires?
With numeric alternatives, respondents tend t
6/21/16
Simple Linear Regression
Attempts to fit a straight line to set of data
points
Uses least squares estimate to determine line
(minimizes sum of squared deviations
between points and line)
Uses equation Y = a + bX where Y is
dependent variable, X is
Steps in LP Problem
Formulate problem
Solve problem
Do sensitivity analysis
Steps in LP Formulation
1. Define the Decision Variables
2. Determine the Objective Function
3. Write the Constraint Equations
1
Solution techniques
Graphical techniques
Simp
Valve-Piston Sample Problem
Resources Needed
valve
piston
0.3 1.0
0.5 1.5
Available 300
-0.5
750 200
1.0 $3.00
1.0 $4.00
600
Formulation
1. Define decision variables:
Let:
v = number of valves to produce
p = number of pistons to produce
Z = total amount
Moving Average Model - formulas
Ft+1 =
1
n
t
S
i=t-n+1
Di
Ft+1 = Forecast for the next period (Period t+1)
Di = Actual data point from Period i
n
= Number of time periods included
t
= Current time period
EMC RecoverPoint
Quick Start Guide
P/N 300-011-489
Rev A01
September 30, 2010
This document outlines the procedure for installing an EMC
RecoverPoint Appliance (RPA) in a RecoverPoint or RecoverPoint/SE
installation. Any installation requires at least two
Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their
Population-Wide Commercial Success
Maarten A.S. Boksem and Ale Smidts
Journal of Marketing Research: August 2015, Vol. 52, No. 4, pp. 482-492.
Rachel Howard
MBA 7603: Ma