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    CaryolnMassiah, Kim,J, MASSIAH, MESSIAH, MAO, CynthiaGundy, Davis,D, Reynolds,K, Staff, YueLiu, StephanieGarcia, Howatt,J, Allen,J, ZeWang, Dr.DwayneCole
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  • 57 terms

    Term:

    Good Media Plan

    Definition:

    Enables the marketers to communicate the message in the most effective manner possible at minimum costdefinition

    • IMC Exam 3
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    • Vocabulary for IMC Exam 3. Find, create, and access Marketing, Integrated Marketing Communications, flashcards with Course Hero.
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    Dissatisfaction

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    Customers stop purchasing, complain, spread negative word-of-mouthdefinition

    • Consumer Behavior UCF Professor Jami Exam 4 Spring 2014
    • 52 terms
    • Vocabulary for Consumer Behavior UCF Professor Jami Exam 4 Spring 2014. Find, create, and access Marketing, Consumer Behavior, flashcards with Course Hero.

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