Lets Get Personal: Define Your Brand [Module]
If you only have 160 characters to define yourself, both as a person and as a
professional, what information would you include?
o Think of career interests, passions, hobbies, activities, and involvement.
Social Media as Mass Communication
Spring 2015 Syllabus
MMC 3630 0W58 Web-based course
Instructor: Sunshine J. Baker
E-mail: Webcourses mail (preferred) or firstname.lastname@example.org
Office hours: by email or by appointment
If you email me, please allow 48 ho
Society of Professional Journalists Code of Ethics [Legal Document]
Members of the Society of Professional Journalists (SPJ) believe that public
enlightenment is the forerunner of justice and the foundation of democracy.
The duty of the journalist is to
The Basics of Associated Press Style [Article]
One of the first things a student in a beginning journalism course learns about is the
Associated Press style, or AP style for short.
AP style was developed and is maintained by The Associated Press, the wo
Facebook as a Mental Health Screening Tool? [Article]
For many, the oversharing that Facebook inspires (so often questioned and seen as
a negative) can actually draw needed attention to someone in crisis.
Facebook can serve as an unscientific screening
Four Mobile Marketing Trends to Watch [Article]
More data capture, more targeting.
o Social targeting: scrapes social conversations tied to location to target
o Retargeting: uses connected devices that require registration to trigger
Clay Shirky: How Social Media can Make History [Video]
Now that media is increasingly social, innovation can happen anywhere.
Largest increase in human expression in history.
History of media: printing press, conversational media (telephone, telegraph)
The History and Evolutions of Social Media [Article]
Precursors to social media:
o Usernets: allowed users to post articles or posts (referred to as news) to
First conceived of in 1979 by Tom Truscott and Jim Ellis.
Precursor to RSS feed re
The History of Social Media [Infographic]
In 1971, the first email was sent. The two computers were sitting right next to
In 1978, BBS (Bulletin Board Systems) exchanged data over phone lines with
o The first copies of early web
How to Create a Personal Brand Without Being a Jerk [Article]
The U.S. Bureau of Labor Statistics reported that the average job lasts just two
Any inconsistency gives a potential employer reason to say no.
By working on your brand, you separate
Three Social Media Mistakes Job Hunters Should Avoid [Article]
A quick review of a job candidates Facebook page can predict future job success.
Study completed by Donald Kluemper, a management professor at Northern
o Published in th