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MAR 3023 Marketing

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    Bagwhandee, MASSIAH, MESSIAH, Staff, EUZENT, Massiah,C, CarolynMassiah, Wang, CaryolnMassiah, Dr.CarolynMassiah
  • Average Course Rating (from 2 Students)

    5.0/5
    Overall Rating Breakdown
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  • Course Difficulty Rating

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    Great Discussions

    Great Intro to the Subject

    Many Small Assignments

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    • Profile picture
    Mar 25, 2017
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    She was extremely passionate about marketing and truly cared for her students. She was tough but fair in grading and made her lectures exciting to listen too. She honestly may be the best professor I have ever had simply for the fact that she made me want to learn and challenged me to work hard because of how much she cared.

    Course highlights:

    Learned some great things about the supply chain management, about how to read and analyze the markets, how to research to develop the right strategic marketing plan for each approach.

    Hours per week:

    3-5 hours

    Advice for students:

    Read before each lecture and be organized because it is a lot of homework and assignments.

    • Spring 2016
    • Dr.CarolynMassiah
    • Yes
    • Great Intro to the Subject Many Small Assignments Great Discussions
    • Profile picture
    Dec 12, 2016
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    Dr. Massiah is a hilarious professor that really cares about students learning in her class. Her lectures are enjoyable to listen to and students enjoy visiting her office hours. Offers plenty of extra credit and you understand why an A is a 93%. Just make sure to review homework and class powerpoints. Lectures come directly from textbook and Massiah's real life examples. Just make sure to put some effort in the class and you will do fine!

    Course highlights:

    The class started with the basics of marketing and marketing plans. You learn how to develop strategies that work for your target consumer. Then moved on to analyzing marketing environment and how consumers behave. I really enjoyed the behavior part, because many things you do not realize about why people buy products and services. When that sections was over the topics switched to how businesses market to other businesses around the world. Then the course moved to product development and pricing strategies. The course ended with advertising, which many people think is the biggest part of marketing.

    Hours per week:

    0-2 hours

    Advice for students:

    Don't push it to the back burner thinking it is an easy A. To receive an A you need 930 points out of a 1000. So losing a couple points here and there really does hurt your grade. Dr. Massiah does quite a few extra credit opportunities (up to 30 points) so make sure to take advantages of those!

    • Fall 2016
    • CarolynMassiah
    • Yes
    • Great Intro to the Subject Many Small Assignments Great Discussions

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