Chapter 1 Summary
Living in a Media
Communication takes place at a number of levels, including
intrapersonal (within the self), interpersonal (between individuals),
group (among three or more individuals), and mass (between a single
sender and a lar
Chapter 3 Summary
The Media Business
The American media industry, the largest in the world, is run
by private business with only minor government control.
Having gotten its start in the 1640s, it was among the
first industries in the American colonies. Ho
Chapter 6 Summary
The first newspapers were published in Europe in the seventeenth
century. Numerous papers were published in the American colonies,
but they faced extensive censorship from the British government.
Newspapers printed before the nineteenth
Welcome to Module 2 on Print Media. Instead of a video
lecture, here's an interview Professor Brunson did with host
Diane Trees on WUCF's public affairs show, "Metro Center
Outlook.' To watch the interview, please click on the play
button above. The inter
Chapter 11 Summary
Advertising: Selling a Message
Advertisements are paid messages about an organization,
product, service, or idea that appear in the mass media.
Advertising provides numerous benefits to society, including
making media less expensive and
Chapter 7 Summary
Audio: Music and Talk Across the Media
The ability to record sounds began in 1877 with Thomas
Edisons invention of the phonograph. Though Edisons
machine could record and play back sound, it was relatively
fragile and the foil-covered cy
Chapter 10 Summary
The Internet: Mass Communication Gets
The Internet arose in the late 1960s out of efforts to share
expensive computer resources provided by the military to
universities across the United States. The initial network,
Chapter 9 Summary
Television: Broadcast and Beyond
Television was developed in the 1920s and 1930s by
independent inventor Philo T. Farnsworth and RCA engineer
Vladimir Zworykin. Commercial broadcasting began in the
United States in 1939, but its developm
Chapter 8 Summary
Movies: Mass Producing Entertainment
Ways of recording motion on film were first developed by
photographers tienne-Jules Marey and Eadweard Muybridge
in the 1880s. Inventor and entrepreneur Thomas Edison
applied their ideas in building t
Exam III Study Guide
Cohen v. Cowles Media
The First Amendment does not bar or prevent a lawsuit against a journalist who breaches a promise
of confidentiality to a source when the source suffers direct harm from reliance on the b
Exam IV Study Guide
New York Times v. Sullivan
First time advertising received First Amendment protection.
Bigelow v. Virginia
First Amendment protection for advertisements the relationship of speech to the marketplace
of products or of services doe
*Supreme court has final say in everything
o Up to court to decide if something is legal or not
o Process by which courts interpret and apply legislation
o What we have
Social Media as Mass Communication
Spring 2015 Syllabus
MMC 3630 0W58 Web-based course
Instructor: Sunshine J. Baker
E-mail: Webcourses mail (preferred) or firstname.lastname@example.org
Office hours: by email or by appointment
If you email me, please allow 48 ho
The customer who visits the discounter's giant stores and the customer who orders online from
Amazon are increasingly different persons.
_of Target's shoppers also visit Amazon within four weeks of their Target trip
According to industry research, what proportion of U.S. consumer-electronics spending took
place online last holiday quarter?
Analysts estimate that less than _ of shoppers take advantage of Best Buy's price-match
In the "Google" article, WSJ author Farhad Manjoo offers which reason to justify Google's
investment in Motorola?
To extend its reach into the hardware market
To test new product ideas through a non-Google brand
To leverage Motorola's portfolio of p
In the "Battle for the Big Deal" article, _ refers to the practice of spreading the
news of a listing and hoping buyers will emerge.
spray and pray
rapid fire promotion
In the "Battle for the Big Deal" article, the_ h
Any drastic and sudden changes in how consumers are tracked on the Internet could significantly
disrupt how business is done in the_ digital-ad sector,
A person familiar with Google's thinking said
In the U.K., whose financial fortunes mirrored the U.S.'s closely, so many young people have
been pushed to society's shadows that they have their own nameNEETsfor "not in
education, employment or teaching."
The still-lingering malaise ha
Who is the chief executive officer of Nokia?
A. Robert Bruner
B. Risto Siilasmaa
C. Stephen Elop
D. Steve Ballmer
E. J.K. Shin
Earlier this year, after an extensive rebuild of the Nokia Siemens Networks wireless division,
Verizon's talks with Vodafone Group PLC, which owns _% of Verizon Wireless, could soon
result in a deal worth as much as _.
A. 25%;$100 billion
B. 35%;$120 billion
C. 45%;$130 billion
D. 55%;$130 billion
What are the primary be
The court failed to reject the FTC's argument that the deals should be presumed unlawful.
The_ says the agreements can amount to an antitrust-law violation by bringing
competitors together to deprive the public of t
Two Thirds of the U.S. population lives within _ miles of a Wal-Mart.
E-commerce at Wal-Mart is run as _.
Walmart became the world's largest retailer in part by the efficiency of its _.
Society of Professional Journalists Code of Ethics [Legal Document]
Members of the Society of Professional Journalists (SPJ) believe that public
enlightenment is the forerunner of justice and the foundation of democracy.
The duty of the journalist is to
The Basics of Associated Press Style [Article]
One of the first things a student in a beginning journalism course learns about is the
Associated Press style, or AP style for short.
AP style was developed and is maintained by The Associated Press, the wo
Facebook as a Mental Health Screening Tool? [Article]
For many, the oversharing that Facebook inspires (so often questioned and seen as
a negative) can actually draw needed attention to someone in crisis.
Facebook can serve as an unscientific screening