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MAR 4803 Marketing Management

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    SAWYER, Clarkson,JoshuaJohn, Fay,ScottA, Itzkowitz,JesseM, DeborahGarvin, Addcox,JamesS, RichardLutz, Zubcsek, Janiszewski,ChristopherAllen, CATTAFESTA, Blondeau
  • Average Course Rating (from 2 Students)

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    • 2 Advice
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    • 1
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    • Profile picture
    Mar 21, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    The class was interesting every time I went. It was informative, and while it was hard, I believe I learned a lot about marketing and running a business in general. It was a very interactive class with Coach Chris, and he made sure we understood the material

    Course highlights:

    A lot of basic math, but excel sheets are important! Especially when doing cannibalization!

    Hours per week:

    6-8 hours

    Advice for students:

    Practice, pay attention in class, look over the notes, and be productive in the group projects!

    • Fall 2015
    • Janiszewski,ChristopherAllen
    • Background Knowledge Expected Group Projects Participation Counts
    • Profile picture
    Feb 21, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    I would recommend this class Marketing Management because it is teaching me a lot about the corporate world of marketing at a higher level. You get to learn a lot about varying problems that companies have faced/are facing currently, and get to input your own thoughts and strategies to come up with solutions.

    Course highlights:

    The highlights were the case-offs. This was the part of the course when we would get to come up with our own strategies regarding real problems and we learned how to work as a team.

    Hours per week:

    3-5 hours

    Advice for students:

    Make sure you pay attention in class, read the cases thoroughly, and ask questions.

    • Spring 2016
    • Zubcsek
    • Yes
    • Participation Counts Competitive Classmates Meetings Outside of Class

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