The name IKEA has become synonymous with inexpensive, stylish, selfassembly home furnishings. However, todays brand is a far cry from its original version
in 1943. Back then, IKEA was a mail-order company, selling basic sundries. Not until
After reading this chapter, you should be able to:
Understand the motives for internationalization.
Apply the theories underpinning the internationalization process.
Explain the Psychic Dist
Although Cathay Pacific operates a highly successful cargo operation (revenues in excess of
HK$25B in 2010), its primary industry is in passenger travel (nearly HK$60B in revenue in
2010). They have distinguished themselves as one of
History and Evolution of Cathay Pacific
Cathay Pacific was founded in Hong Kong in 1946 by an American, Roy C. Farrell and
an Australian, Sydney H. de Kantzow. Early passenger flights served Manila, Bangkok,
Singapore and Shanghai. In 1948, Butte