1. _ was just a sophomore when he began building computers in his dorm
room at the University of Texas. His firm would one day claim the top spot
among PC manufacturers worldwide.
A Manager s Guide to Harnessing Technology
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1. Which of the following events prompted firms such as Wal-Mart and Blockbuster to enter into direct
competition with Netflix?
A. Netflix's increased bargaining power with movie studios
B. Netflix's diversification into the Blu-ray disc
1. In an industry where nearly every major player outsources manufacturing to
low-cost countries, Zara is highly _, keeping huge swaths of its
production process in-house.
1. The _ problem exists when rivals watch a pioneer's efforts, learn from
their successes and missteps, and then enter the market quickly with a
comparable or superior product at a lower cost.
Harnessing Technology for Competitive Advantage
The goal of any manager who desires to sustain a successful business is to
gain a sustainable competitive advantage over their industry peers, in order
to financially outperform them. Although this goal soun