EXAM I June 15, 2015
Study Guide: Lectures, Class Discussion, Supplementary Readings,
Curtin & Gaither Chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and
Freitag & Stokes Chapters 1, 2, 4, 5, 6
International Public Relations
Be familiar with the definition of ho
Chapters 3, 4, 5, 6 Curtin
Chapter 3: When explaining the rebranding of Coca-Cola, it seems things started
going badly for the company during the identity stage of the circuit of culture.
What could the company have done differently when identifying thems
Curtain Reading Questions Chapters 7, 8, 9, 10
Chapter 7: In chapter seven, Curtain explains that technology can be both
empowering and disempowering for both producers and consumers. What is one
situation in which a technological advancement can hurt the
Wednesday January 4th:
What is PR: how do you define it?
- It us not clearly articulated what it is
Every public relations program is audience driven!
- why do we do research? We need to understand the audience in which we are trying t
MOVING FROM STRATEGY TO TACTICS
Understand different types of public relations media, their pros and cons.
Smith book p229-301
Pay close attention to the circumstances under which certain tactics are more
In the exam: scenario