Chapter 8 Measurement (I) Measurement is a process by which we observe things, seen and unseen. a. Almost always includes a comparison b. Measurement is essential when we try to understand why people behave as they do c. Measuring relationships to e
Public relations practices should be proactive (they should be brought in before a problem arises)
Research has two methodological approaches to data. - Data is observations we make of the world around us via some methodology. o It can be
1. Why is research important to PR?
2. What is research? What is hypothesis? What is research question? Population,
sample, and sampling?
a. Research is the practice to acquire knowledge. It is the systematic gathering,
analyzing and evaluating of data
STC 311 Final Exam
Study Guide for STC311 Exam 2 (May 3rd, Tuesday, 2:00 - 4:30
1. What are the advantages and disadvantage of doing surveys?
o Surveys are useful in investigating problems where observing behavior is