o Design framework or blueprint for conducting mkt research
Used in initial stages ex. Pilot survey, focus group, interviews
Descriptive (used for MKT research)
Summary measure/ describes market characteri
Q11 Ho: drinking soft drinks and ethnicity are independent Ha: Drinking soft drinks and
ethnicity are not independent
Q12 Ho: drinking soft drinks and gender are independent Ha: drinking soft drinks and gender are
DEMOGRAPHICS (placed at the end of the survey)
1. Which of the following best describes your marital status?
2. What is your sex?
3. Which of the following best
1A) Nominal data the options only classify the respondents based on when they were born- ie,
into 4 groups.
1B) Ordinal data- it categorizes based on preference or rankings.
1C) interval data- it is on a scale from 10-70, with e
7 participants, 3
What you want to have? Wendys or mcdonalds. A burger for 1 dollar. A Wing place.
If there were more places you could walk to around campus would you go? YES
everyone said yes. Like fast casual food. A really good pizza pla