MMC 100410160 Media Literacy Syllabus
This document is essentially a contract that outlines objectives, assignments
and grading policy for this course. You are responsible for knowing this
information. If you have any questions about the cours
Media Education is the process of teaching and learning about media.] It is about
developing young people's critical and creative abilities when it comes to the media.
Media education should not be confused with educational technol
Use these questions to help you deconstruct your message. I will
instruct you as to whether you need to simply answer the questions
or assemble your analysis in a more formal format. Either way, all
questions must be answered in order
Notes on the Documentary: Tough Guise
Documentary - tough guise
Tough Guise systematically examines the relationship between pop-cultural imagery
and the social construction of masculine identities in the U.S. at the dawn of the 21st
Role media p
"By the way, if you are gay, that's ok"
Introducing to the idea of deconstruction:
key - depth, substance and specificity (more than a few sentences per question)
Who paid for the message? i.e. does Cadillac own Cadillac? No, GM.
may not agree w
altruistic democracy - politicians should serve the public not themselves
responsible capitalism - respect for open competition; disdain for corruption and greed
small town pastoralism -nostalgia for th small town country - rural is go
The Language of Persuasion
Media makers particularly advertisers - use a number of identifiable
techniques to inform and persuade media consumers. We can use our
understanding of these techniques as specific tools for decoding media
-We pay to advertise for companies via our clothing, stickers, etc.
When looking at things from a different perspective, we're questioning our identity
criticizing what we affiliate ourselves with criticizes our identity
criticizing from a different persp