This class was tough.
This course is a must for all anthropology, marketing, and research based majors. You will gain in-action experience with a professor who helped develop the social media marketing program. If you are taking this course at another university than consider reading Why We Buy by Paco Underhill, which I have provided in PDF form in my documents. This course will give you knowledge of how the marketing strategy actually looks when applied and will help you to identify good and bad strategies. I am honored to be instructed by Professor Mogan this semester and look forward to developing skills to help me cope with realistic consumer behavior.
The individual projects coincide with the course project so you will gain experience with working with a team and knowing how to handle yourself alone.
Hours per week:
Advice for students:
Work had, it is worth it. You will get your moneys worth if you put effort into the assignments.